Director Social Media

Illumination has an exciting opportunity for an experienced Director of Social Media to lead the development and execution of social strategies that engage, grow, and manage Illumination’s audiences across platforms. The ideal candidate brings deep social media expertise, a passion for innovation, and a strong ability to align paid, earned, and owned social content with Illumination’s mission of bringing joy through its brand.

Responsibilities

• Serve as our internal expert on social media providing strategy, insights, and proactively seeking opportunities to innovate and evolve across existing and emerging platforms.
• Support the development and drive the execution of all social media marketing campaigns for theatrical releases across multiple platforms (Instagram, TikTok, Twitter and Facebook) while partnering with the internal creative team and agencies on ideation.
• Own social media analytics and reporting, including social listening, leveraging internal tools to deliver insights for key campaign moments and overall franchise performance.
• Stay current on the evolving creator landscape and identify opportunities for creator partnerships that enhance campaign reach, engagement, and content impact.
• Own campaign and franchise editorial calendars, including daily content planning, scheduling, publishing, and community engagement across platforms in collaboration with agency partners.
• Lead internal and external communication around social strategies, campaigns, and key assets, including presenting plans and recommendations to senior stakeholders.
• Maintain a pulse on user generated content for our campaigns and franchises, and develop strategies for driving more Earned creation and conversation within those communities.
• Work in conjunction with the creative team to ensure consistency in brand voice and visual style across all Illumination social channels.
• Own the pipeline for creation and distribution of social content alongside our agency partners, serving as point of contact with key stakeholders to ensure that content is posted in a timely and relevant fashion.
• Manage relationships with social media tools and service providers and be on the pulse of new and emerging vendors in this area.
• Partner internally with teams engaging online with other sites such as LinkedIn and other career sites to provide guidance on consistent voice, look, feel and tone.