Director of Marketing

Director of Marketing

• Reports to: CEO
• Location: Los Angeles, CA (Required - Hybrid)
• Team: Leading a team of ~10 (internal marketing & creative staff) + managing external agency partners.
  
  

The Role:

PAVOI, the largest seller of Jewelry on Amazon and TikTok Shop, is seeking a Director of Marketing to help build the brand from the ground up and scale it into its next chapter.

This role is a day-one partner to the CEO and leads PAVOI’s go-to-market strategy across launches, campaigns, and channels. You will define how products come to market—shaping positioning, messaging, and storytelling—and ensure every launch lands with clarity, momentum, and impact.

Sitting at the center of brand, social, content, and creator partnerships, you will turn strategy into execution by working closely with internal teams and agencies partners to bring ideas to life. This is a builder role for someone excited to grow a modern consumer brand from its early days. You are a brand builder at heart, using data and insight to guide decisions while leading with creative instinct—ensuring every go-to-market moment strengthens a cohesive, distinctive, and scalable brand.

Key Responsibilities1. Brand & Marketing Leadership (The "Quarterback")

• Own the GTM Master Calendar: You are the single source of truth. Develop and manage the integrated annual and quarterly marketing plan. Align Product, Growth, and Creative teams to ensure every drop, campaign, and promo is synchronized across Amazon, DTC, TikTok Shop, email, retail stores, and organic social.
• Brand Narrative: Own the overarching brand narrative and positioning across categories (Jewelry & Activewear). Ensure consistency across all consumer touchpoints—social, website, campaigns, email, and creative.
• Define the "Hook" & Storytelling: Guide messaging frameworks and product storytelling. Translate product features into cultural moments and identify the unique storytelling angle that cuts through the noise for each collection.
• Omnichannel Expression: Ensure brand consistency across every physical and digital touchpoint, including packaging design, retail displays, and partner platforms (e.g., Amazon A+ modules).
  
  

2. Content & Creative Oversight (Strategy & Direction)

• Strategic Direction, Not Execution: Provide direction, brand guardrails, and creative feedback to agencies, studios, and creators. You set the vision; they execute the assets.
• Own the Art & Identity: Concept, plan, and oversee art direction across campaigns, e-commerce, and paid media. This includes visual direction, casting, and post-production management to ensure a premium, cohesive brand feel across jewelry and activewear.
• Manage the "Content Factory": Oversee the creative production pipeline to ensure high-velocity output. Partner with the Creative Producer to ensure the team has the clarity they need to deliver high volumes of assets on time and on budget.
  
  

3. Social Media Strategy & Direction

• Tone & Purpose: Build and oversee the brand’s social media direction—defining the tone, purpose, and content priorities for each channel.
• Channel Strategy: Partner with internal teams and agencies to shape content calendars, grow the audience, and shape our creative storytelling efforts. Move beyond "posting pictures" to programming channels like media networks.
• Cultural Arbitrage: Maintain a strong pulse on digital culture, fashion trends, and Gen-Z aesthetics to innovate content and ensure the brand engages authentically with modern consumers.
• Cohesion: Ensure content feels cohesive, on-brand, and aligned with customer insights and platform trends.
  
  

4. Creator, Influencer & UGC Strategy

• Purpose-Driven Partnerships: Define the purpose and goals of creator partnerships across discovery, storytelling, and community.
• Identify & Brief: Identify the types of creators who best align with the brand’s positioning. Partner with agencies or internal teams to source, brief, and manage these relationships.
• Performance Evaluation: Evaluate creator content quality and performance to guide future partnerships, ensuring we move beyond transactional posts to building genuine relationships.
• Strategic Partnerships: Oversee and execute brand-to-brand collaborations and partnerships that align with PAVOI’s values, extend reach into new audiences, and drive growth.
  
  

5. Analytics & Insights

• Data-Led Decisions: Review marketing, social, and content performance regularly. Translate insights into direction for brand priorities, content angles, and creator strategy.
• Feedback Loops: Identify what messages, visuals, and formats are resonating with PAVOI’s audience and communicate these learnings to leadership in a clear, actionable way.
• Consumer Insights & Targeting: Conduct market research to identify emerging trends and customer behaviors. Build and maintain customer personas and targeting strategies to inform all GTM efforts and product positioning.
  
  

6. Team & Agency Leadership

• Manage & Mentor: Lead a growing internal marketing team (~10 people) and be the glue between cross functional teams.
• Agency Management: Serve as the primary partner and director for external agencies and studios, ensuring they deliver work that meets our standards and timelines.
• Culture: Foster a collaborative, creative, and results-oriented culture that balances speed with strategy.
• P&L Owner: Set budgets and allocation across multiple channels for optimal performance.
  
  

The Ideal Candidate

• Experience: 7–12 years of experience in integrated marketing, with a focus on brand, creative, growth or social.
• Industry Background: Deep experience in fashion, beauty, lifestyle, or consumer goods is preferred.
• The "Hybrid" Mind: You possess a strong taste for creative balance mixed with a data-driven mind. You can provide aesthetic feedback on a creative asset one minute and analyze a Looker dashboard the next.
• Comfortable partnering with performance teams and using performance insights to sharpen brand and GTM execution.
• Strategic vs. Tactical: You are organized, decisive, and comfortable balancing speed with strategy. You are a leader who provides clarity and makes decisions quickly to keep the team moving.
• Location: Must be based in Los Angeles and able to be hands-on with studio needs and team collaboration as they arise.