Manager, Influencer Marketing

Come see what’s cookin’ at HelloFresh!

At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people.

We are the industry leader in meal-kit subscription services and we’re growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people.

The HelloFresh team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result.

Job Description:

HelloFresh Group’s Growth Marketing team is hiring a Manager, Influencer Marketing to support the rapidly growing Influencer Marketing channel. The ideal candidate:

• Has a keen knowledge of and experience within the influencer landscape,
• Is a strong relationship manager,
• Is comfortable managing complex data/analytics systems,
• Thrives in a fast-paced, detail-oriented environment.

HelloFresh has a large, always-on influencer program where we work with different tiers of influencers including celebrities, vloggers, micro/mid-tier partners. The candidate will be an important part of the Growth Marketing team, collaborating with peers who are experts in their respective workstreams in order to leverage influencer-created content across other growth channels.

Primary responsibilities will be cultivating high-value/visibility partnerships (including dark posters and celebrities) and providing support and oversight to junior team members for the always-on influencer campaigns.

To succeed in this role, you’ll need experience in growth marketing, talent management and data/analytics to implement innovative influencer campaigns across multiple social platforms.

Responsibilities:

• Drive customer acquisition and brand growth of HelloFresh, Green Chef and EveryPlate influencer marketing channels
• Work cross-functionally to develop, recommend and execute influencer marketing campaigns across a variety of paid & organic channels by collaborating with key business stakeholders & external influencers
• Lead campaign analyses looking at correlations between KPIs and test variables, including ER, CR, CAC, etc. across multiple campaigns
• Oversee key channel tests (new channel development, partner niche) etc. in collaboration with Associate Director, Influencer Marketing
• Identify and build relationships with key influencers and work to streamline the contract negotiation processes.
• Manage, vet and build key relationships with dark posters and identify opportunities for 360* direct deals and celebrities that achieve upper funnel content goals
• Provide support and knowledge to junior team members on influencer campaign tactical execution (influencer integrity vetting, content approvals, pricing, negotiation and internal logistics)
• Work with internal analytics resources to further enhance reporting and insights within and across campaigns
• Manage discount code creation process and the tracking of VIP Box orders
• Research influencer landscape to inform new influencer campaign strategies

Skills needed:

• Intellectually curious with strong analytical skills
• Highly communicative with a sharp attention to detail and organization
• Strategic & critical thinking – you get the smaller and the bigger picture
• Understand key business KPIs for subscription e-commerce (CAC, CLV, CR, etc.)
• A team player with a fantastic can-do attitude ("no" isn't in your vocabulary!)
• Excited to work in a fast-paced environment with constant change

Requirements:

• Minimum 4-5 years of professional experience with real & consistent qualitative/quantitative results
• Minimum 1-2 years of experience managing team members
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Fluency in Excel (Microsoft Office) and proficiency in Google platforms, Tableau, third party analytics platforms and media attribution technology/methodologies is preferred
• Proven background in eCommerce and/or subscription business models is a plus
• A track record in influencer campaign strategies & execution
• In-depth knowledge of social media & influencer marketing with relevant tactical experience
• Fluency in Excel (Microsoft Office) and proficiency in Google platforms, Tableau, third party analytics platforms and media attribution technology/methodologies is preferred
• High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required