Senior Manager, Entertainment Marketing

The Senior Manager, Entertainment Marketing is responsible for developing, implementing and delivering entertainment marketing asset programs and initiatives for the North America Operating Unit (NAOU) that embed Coca-Cola brands in key cultural moments and deliver against business objectives. Specifically, this position will lead influencer and music asset identification, manage the productivity of asset investments and prioritize asset touchpoints across marketing channels to drive reach and build relevance.

This role requires experience in the earned advocacy discipline, including integrated communications strategies, talent and social influencer management, contextual brand integration and project management. A proven ability to collaborate, influence and execute programs with success, specifically in the digital/social media landscape, is paramount. Although this is an individual contributor role, the Senior Manager, Entertainment Marketing will guide others in resolving complex issues within this arena based on existing solutions and procedures. In addition, this individual will work independently with guidance only in the most complex situations. Successful candidates for the position will be connected with top influencers, celebrities and companies across the entertainment industry, with an emphasis on the music industry (i.e. Record Labels & Music Properties).

The successful candidate for this role will work virtually and be within, or easily accessible to, New York City.

Prioritized Responsibilities

• Strategic leadership in the identification, development and innovation of music and influencer initiatives for omni-channel campaigns.
• Music & Influencer subject matter expert and cross functional leader who successfully implements entertainment initiatives and innovation across content, brand, media, legal, PAC, business affairs, finance, retail, sales, customer, and more.
• Responsible for building effective and outstanding consumer experiences within the entertainment landscape.
• Develop and steward the NAOU's influencer strategy and lead influencer management process.
• Responsible for the successful management of NAOU's Influencer programs, where applicable
• Align business needs with relevant influencers, where applicable
• Collaborate with business partners to create briefs and contents
• Monitor influencer activity on relevant programs
• Contact and negotiate with influencers
• Manage relationships with influencers during the campaigns
• Key leader and stakeholder in the management of multi-million-dollar celebrity partnerships, cultural influencers and key entertainment sponsorships, properties, events and industry relationships on behalf of the Company.
• Analyze media and entertainment landscape, market trends and competitor activity to identify, advocate and implement new innovation and business development opportunities.
• Deliver new solutions and positive change across all lines of business by bringing the right analysis, consulting, and delivery, while driving a “how can I add value” approach to partnership.
• Passionate, curious and knowledgeable about popular culture and is inspired to serve as "voice of culture" to XF teams
• Thinks creatively and recognizes new innovative and solutions for the organization and business.
• Strong people skills, diplomacy and collaborative spirit
  
  

Qualifications / Competencies / Skills

• Ability to work effectively and efficiently both individually and in a team environment operating in a fast, complex environment that is constantly changing.
• Proven ability to communicate effectively, clearly and concisely; able to tailor communications to the size and nature of the audience
• Ability to identify, document and gain senior business management support for strategic initiatives
• Strategy development and stewardship of marketing plans, budget and activation inclusive of competitive landscape analysis.
• Financial acumen, diligence and analysis
• Entertainment Industry and Influencer experience
• Relationship Management
• Broad system influencing skills
• Problem solving
• Delivers results
• Consumer Focus
• Marketing research
  
  

Education

Bachelor's degree required

Master's degree preferred

Professional Experience

8 or more years of relevant entertainment, marketing and media experience required

10 or more years of relevant entertainment, marketing and media experience preferred

Highly developed strategic negotiation, program development and activation skills required

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.