Data and Digital Marketing Strategist

DKC Analytics - Data and Digital Marketing Strategist

As a Data Strategist, you will play a lead role in implementing and optimizing communication strategies, especially paid digital media. You'll work with industry-leading analysts, content creators, and data scientists, in the planning, content development and day-to-day deployment of digital ad buying. This particular position will work largely with major technology companies, with a mix of B2B and B2C objectives.

You’ll play a special role working with a mix of experts to target desirable audiences, and deploy, monitor, and measure the impact of paid digital media. You’ll also work hand-in-hand with our video production, event production, PR and influencer management teams to develop innovative programming that engages, builds brands and achieves measurable ROI results. This position is entry to mid-level, and will report directly to DKC’s San Francisco-based Vice President of Analytics and Digital Marketing. The role can be based out of our San Francisco OR New York offices.

Duties & Responsibilities:

- Work under the strategic guidance of our analytics team to turn data and actionable insights into digital media.

-Demonstrate strong social media and digital expertise and the ability to effectively communicate these ideas, proposals, scopes and questions to internal team members, as well as to clients.

- Analyze and execute digital advertising data and report across platforms including social, search and programmatic

- Understanding of B2B digital lead generation strategies

- Contribute to our team's development of new insights, innovations, trend forecasting, and strategic thinking.

- Generate and present strategic planning and reports on behalf of the agency.

Qualifications:

- 1-3 years hands-on experience in a paid digital strategy role, with responsibilities including: optimization, measurement of social listening, reporting, and insights.

- Strong communication skills: written, verbal, presentations, and meeting facilitation in both individual and group settings.

- Detail-oriented, flexible, and willing to work in a fast-paced, client-focused environment.

- Strong follow-through, drive towards set deadlines and manage and prioritize deliverables across multiple clients

- You enjoy working with a team and excel in a group setting.

- Experience and certifications in Google Ads and Google Analytics a plus but not required