Director of Influencer & Partner Engagement

Position Summary:

The Director of Influencer & Partner Engagement is responsible for generating advocacy for the Aveda brand through key partnerships with global brand advocates, Aveda Artists and strategic partners.

Through implementation of the Artist spotlight program and amplification via @avedaartists, they will maximize the creation and amplification of Artist Generated Content (AGC) to leverage Aveda’s 50,000+ global Artists as micro-influencers.

Each Aveda employee will practice an individual commitment to sustainability and environmental responsibility in the workplace. We aim to steer society in a more sustainable direction for our benefit and the benefit of generations to come.

Job Description:

Create global influencer strategy to cascade to regional partners and provide recommendations on engagement, optimization and measurement.

Establish relationships with key influencer partners (Advocates, Artists) on behalf of the Aveda brand

Provide direction and support to Regions and Affiliates in the creation and curation of local brand and AGC content for the Professional Engagement Platform.

Maximize the creation and amplification of Artist Generated Content (AGC) through traditional media pitching, trend reports and partnerships.

Engage Aveda Artists across all touchpoints (social, digital, print, eventing etc.) to generate advocacy and create a strong Artist community.

Partner with education to facilitate the Aveda Artist Spotlight program to provide ongoing Artist Generated Content (AGC) for use on Aveda owned social media channels to engage both Artists and Guests with professional tips, techniques and images.

Create, curate and execute content for the Professional Engagement Platform

Lead the recommendations for Artist communications strategies around marketing programs, messaging and campaigns, working closely with other team members to engage Aveda Artists globally.

Research and stay abreast of trends in consumer behavior, internet & social media behaviors and share knowledge with team.

Lead project planning meetings with the education, North America and social media teams.

Work closely with Regions and Affiliates to ensure successful execution of global campaigns that inform and engage artists, ensuring that any cross-promotional efforts are on-brand, strategic and managed properly.

Partner with the Education/Show Team to maximize real time content creation at live events (i.e. Congress, Fashion Week, NAHA etc.).

Qualifications

Minimum Education Level: Bachelor’s Degree

Minimum Years of Experience: 6-8 years of digital and social marketing and public relations experience

% of Travel Time: 10%

Additional Job Specifications:

Digital fluency in the beauty and/or fashion landscape

Excellent project management, organizational and follow-up skills

Self-starter with the ability to work independently and cross-functionally

Knowledge and understanding of the salon industry and trade publications is a plus

Must be creative, resourceful and collaborative

Strong writing and effective communication skills

Acute understanding of and passion for social media, including social selling

Understanding of how to create content that draws an audience and starts a conversation

Must demonstrate a deep understanding of visually engaging content

Knowledge and experience optimizing content for social media

A passion for beauty, fashion and sustainability

Thrives in an entrepreneurial environment

Authentic alignment with the Aveda Mission

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].