Senior Marketing Coordinator

The August Schell Brewing Company is seeking a full-time Senior Marketing Coordinator to join our team in New Ulm, MN. This position will work closely with Marketing and Sales teams to carry out initiatives imperative to the success of our Schell's, Grain Belt, and Starkeller Brands. They will execute our brand strategies by helping drive social media, program activation, and execution of our yearly marketing plans. It is a fast-paced environment where no two days are ever alike. And there's beer, did we forget to mention that part?Essential FunctionsExecuting the social media strategy by driving content creation and effective engagement that is true to the personality of each brand and promotes growth for all social channelsMaintaining a detailed monthly editorial calendar of social media initiatives so posts can be planned out in our platform ahead of scheduleDeveloping and implementing all educational assets and initiatives that align with marketing, social, and sales strategiesPurchasing media in each of our markets based on our yearly marketing plan and focus brandsCarry out PR and influencer strategy by writing press releases, actively searching for new influencers, etc.Collaborating with the marketing team creatively to launch new products and execute brand initiativesManage the graphic workflow system by assigning necessary items and ensuring the completion by deadlineCopywriting for new beer launches (can, package, sales collateral, POS, campaigns, etc.)Oversee the point-of-sale workflow and ensure all our display items arrive to distributors on-time based on strategy in placeEvaluating incoming sponsorship requests, assessing their value and either declining the opportunity or executing to completionCoordinating logistics of video and photoshootsRequirementsRequirementsLove to write, love to drink beer, and love to write about drinking beerPassionate about craft beer and the industryFocus on customer-service and a desire to drive brand loyalty, one person at a timeQuick wit and good sense of humorSelf-starter with ability to independently carry out tasksSolution oriented; driven by a desire to problem solve and persevereStrong work ethic and sense of accountabilityInnate ability to organize, manage your time, multi-task, and work under pressureAbility to manage a budget and balance several different market strategies at onceCommitted to staying in the loop of current events and cultural phenomena both in and outside of the beer industry in order to keep social posts relevant and stay knowledgeable on productsDesire to keep on top of social trends and what other brands are doing, we want to capitalize on what is workingExcellent writing, editing, and proofreading abilitiesFlexible to work nights, weekends and special events, as necessaryEducation and Experience5-7 years working in a full-time marketing and social media communications roleBachelor's degree with a demonstrated interest in marketing, communications, or public relationsKnowledge of both digital and out of home mediaProven track record of executing a social media strategy that maintained a voice and garnered engagementExtensive experience with social media platforms and web-based applicationsWorking knowledge of current trends in digital and social media along with analysis tools such as Hootsuite, Google Analytics, etc.Experience managing campaigns and optimizing budgets for paid social media adsCompetence in Microsoft Office applications, specifically Word, Excel, and Power PointProficiency in managing Wordpress sitesConfidence, pride in work, attention to detailPreferred SkillsBasic graphic design aptitude utilizing Adobe SuiteWorking knowledge of basic coding (HTML/CSS)Photography and photo editing skillsSimple video production and/or editing