Digital Marketing Specialist

Swyft Filings is on the hunt for a Digital Marketing Specialist with 3+ years of hands-on experience managing campaigns and driving results across email marketing, social media marketing, and influencer marketing. Our ideal candidate exhibits strong analytical ability, decision making, organizational, and excellent communication skills and is passionate about helping small businesses.

If you’re ready for a significant opportunity to take on meaningful responsibilities, bring innovative ideas to our company, and have the drive to follow them through to completion, you’re exactly who we’re looking for.

About Swyft Filings

Swyft Filings is an online legal service for business formations. More importantly, we’re a company that has helped budding entrepreneurs start over 150,000 new businesses (and counting). We take a complex process and automate it to make it easier for small businesses and individuals to launch their business dreams without having to find, hire, and pay high-priced and uncertain legal fees.

In the last 5 years, we’ve grown from a lawyer and two online entrepreneurs into a team 65 strong – and you can bet we’re not done yet. We’re self-funded, profitable, and proud to be a leader in our industry. Our mission is to break down barriers so anyone can follow their dreams and create something special for themselves and their communities.

To do that, we need someone to help spread the word about the good work we do to empower entrepreneurs. We need you to engage online communities, provide valuable information, and showcase the multiple product lines we’ve created to help new entrepreneurs get their companies up and running as easily, efficiently, and affordably as possible.

About You

This position is all about execution. To achieve our mission, we need a go-getter who can oversee, coordinate, and drive growth across several online channels. Whether working on email newsletters and nurture campaigns, driving engagement through social media, or working with influencers, we need you to take ownership and work alongside our content team, in-house designers, and agency partners to achieve results.

As such, you’re a self-starter, a learner, a problem solver – someone who can think on their feet and is comfortable taking the initiative in an energetic, fast-paced environment. You can multi-task and juggle between different projects, using data-driven insights to make smart decisions. When you face an obstacle, you don’t accept defeat and give up; you find innovative ways around it or break through it.

In short, you’re someone who values opportunity. Opportunity to take on meaningful responsibilities, opportunity to bring innovative ideas to our company, opportunity to grow yourself and this role, and the opportunity to make a difference to small business owners across the country. And ultimately, our ideal candidate will take this opportunity and run with it.

Key Responsibilities

· Formulating, executing, and managing multi-channel digital marketing campaigns across email, social media, and influencer/affiliate channels. Using various strategies and tactics to achieve our business goals.

· Optimizing such marketing campaigns, using analytics tools and methodologies (e.g., A/B testing) for data-driven insights. Ensuring we improve on each iteration and use learnings to lower our Customer Acquisition Cost (CAC).

· Reporting on initiatives to Senior Management. Using campaign performance and insights to get buy-in on next steps while also promoting new opportunities.

· Managing social media presence – including creation of social media content calendars, scheduling posts using social tools (e.g., Sprout Social), and engaging with online communities.

· Creating monthly newsletters and various email marketing campaigns to nurture prospects and promote our additional offerings to our client base.

· Collaborating with our content team, in-house designers, and agency partners across projects. Using project management skills to ensure you have all assets required and smooth execution of marketing campaigns.

What You’ll Need

· 3+ years of full-time paid digital marketing experience – executing strategies and campaigns.

· 4-year Bachelor’s degree in business, marketing, advertising, or a related field.

· Superb communication skills, with attention to detail and a proven persuasive ability.

· Hands-on experience with email marketing, social media marketing, and content marketing, with a familiarity (or greater) in PPC, SEO, influencer/affiliate, and video.

· Ability to run data-driven marketing campaigns with a measurable ROI, analyzing activity, and identifying areas for improvement.

· Experience in project management and working to deadlines with others.

· Willingness to learn, take on new initiatives, and not require micro-managing.

Benefits

· Health Insurance

· Life Insurance

· Dental & Vision Insurance

· Disability Insurance

· Competitive Paid Time Off

· Work-From-Home/Remote Work

· Parental Leave

· Casual Dress Code

· Free Branded SWAG

· Healthy Snacks in Office

· Company Events

· Referral Program