Digital Strategist

Highwire Public Relations is a leading technology public relations agency based in San Francisco with offices in New York City, Boston and Chicago. We work with a wide range of clients across cloud technology, enterprise, security, financial services technology (fin-tech), and healthcare as well as consumer products and services.

Highwire has been named Technology Agency of the Year and Best Agency to work for by The Holmes Report and PRWeek. We are a learning culture that welcomes diverse perspectives to develop our teams, coach for career growth and embrace new ideas.

We search for those with big ideas, strong opinions and the energy to bring them to life. Collaboration, curiosity and passion underpin everything we do. Our core values encourage an environment that fosters innovation and inclusion. We strive to celebrate individuality and be a place where every employee is empowered to be heard and ask for what they want.

We are looking for a digital strategist to join our growing team and help develop and deliver programs and campaigns on behalf of some of the biggest brands in the technology space. This is a hands-on and varied role where you will be responsible for creating excellent content, managing social channels, engaging with influencers and executing paid content amplification.

You will be working as part of the digital team and a key member of a number of account teams. Every day you will demonstrate your command of language with excellent copywriting, translating technical topics for social channels and demonstrating an understanding of audiences when writing for client objectives. You will be curious and experimental, hungry to learn about new digital marketing trends or ways to reach and engage audiences that matter to clients.

The digital landscape is ever-changing and we expect you to explore, constantly: New online communities, new pockets of influencers, and new paid branding opportunities or tactics.

You are interested in trying new ways to measure program effectiveness (website traffic, lead gen, etc.), based on the marketing objectives of the clients. Working in close contact with digital strategy leadership, digital strategists will execute programs that connect key client messages to target audiences in creative ways.

Key responsibilities and tasks

• Manage execution of digital client programs
• Review and analyze data across owned, earned and social channels to inform strategy
• Social media copywriting and publishing, management of influencers, management of digital content creation
• Content amplification recommendations and paid social campaign development
• Community management, including social media monitoring and audience engagement tactics
• Measurement of program impact aligned to client objectives

• Demonstrate understanding of digital campaign process from start to finish
• Research
• Insight building
• Channel considerations
• Content creation
• Execution/activation
• Measurement

• Develop expertise across a range of digital program disciplines, including:
• Insights & Analytics
• Social media management
• Influencer relations
• Content marketing & marketing automation
• SEM
• SEO
• Email marketing
• Paid social advertising

• Ability to identify new digital tactics and opportunities for clients to reach program goals
  

Self Development

• Proactively setting up quarterly goals with manager; tracking against goals and demonstrating growth
• Effectively prioritizing responsibilities based on impact, timelines, workflow and client goals
• Identifying areas for self-improvement and bringing suggestions and solutions to management
• Attending networking events, seminars and conferences, including outside-of-work-hours, as required to maintain personal professional development and to build networking and new business contacts
  

Agency Operations

• Maintaining a respectful, enthusiastic and professional attitude towards co-workers, clients and outside colleagues and lead team by example
• Supporting teams and managing up and down
• Responsibly using flexible work policies
• Contributing to Highwire social channels and writing for Highwire’s blog
• Mentoring junior staff to elevate development
  
  

Requirements

• 2+ years of client facing digital experience or equivalent (social, digital content, influencer, interactive, paid, etc.)
• Deadline-driven, with attention to detail and a demonstrable passion for improving results (and learning new skills) over time
• The ability to quickly and effectively adjust digital strategy, voice and tone based on each client and audience
• The ability to take initiative and try new things in response to a brief
• Strong organizational skills, and the aptitude to handle multiple clients and projects at once
• Experience with social media management tools like Hootsuite, Sprout Social, Sprinklr, and other digital tools for analytics, influencer management etc. such as Google Analytics, Brandwatch, Traackr or Audiense
  

Highwire Perks Include

• Competitive salary
• Merit-based bonuses and promotions
• Excellent vacation policy including office closure between Christmas and New Years
• 401K Match
• Medical and dental benefits/ FSA
• Commuter Benefit
• Curiosity Stipend
• Cell phone reimbursement
• Fitness benefit
• Donation Match
• Full-time writing Coach
• Mentorship
• Monthly recognition programs
• Work from Home Fridays
• Summer Friday Hours
• Quarterly Highwire fun events – Thanksgiving is our favorite holiday
• Dog friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth
  

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

If you are the breakout candidate we seek, please apply now by uploading your resume.