Infuencer Marketing Specialist

Description

Who We Are

Koppert Biological Systems is the worldwide market leader in integrated pest management and disease management. Every day, Koppert Biological Systems helps growers and farmers around the world to combat pests and diseases in a natural and sustainable way. In this way, we hope to make an active contribution to a sustainable society, with safe food in sufficient quantities to feed a rapidly growing population. Our Research & Development has frequently been the source of biological solutions, which were subsequently adopted worldwide.

Your Role

We are currently seeking a passionate and creative Influencer Marketing Specialist to help us establish and grow our influencer relationships and social medial presence across our various social medial channels within the national market. The ideal candidate has experience in leading Influencer strategy as it relates to identifying influencers, building relationships, developing content campaigns, and measuring success.

Your Responsibilities

• You will champion the brand by creating and developing new and inventive techniques to promote our products across social networks (mainly Instagram, but also identifying key platforms that we should consider if applicable).
• Demonstrating an active understanding of digital marketing knowledge & social media trends and communicating this information to the team.
• Stay up to date on new social media tools, best practices, competitive activity and other social media leaders to bring early adopter technologies and trends to Koppert nationally.
• Support the marketing of new products, seasonal offerings, key company happenings, giveaways, and more to the digital world.
• Oversee day-to-day operations on the brand's social media platforms (i.e. Instagram, Facebook and Youtube) including execution of content strategy and community management.
• Moderating and capturing user-generated content within the influencer community and building that content into the national social media strategy when applicable.

Requirements

Your Knowledge and Experience

• Bachelor's degree in Communications, Journalism, or related major preferred.
• 5+ years as a marketing coordinator, social media specialist, or similar work experience.
• Experience in photojournalism and professional writing.
• Event Coordination experience would be beneficial.
• Website Development and optimization.
• Presentation Communications skills preferred.
• Experience with social media monitoring and management tools for publishing, reporting, and social listening preferred.
• Curious about new social trends and emerging platforms.
• Knowledgeable about social analytics.
• Skilled at writing copy in a brand’s voice.
• Ability to travel (air and ground) – up to 25%

What We Offer

Koppert Biological Systems contributes to better health of people and the planet through our products, our people to support Global Sustainability. The working atmosphere is informal. We are a family company and closely involved with everything that happens within and outside our company. We are consistently looking at ways of improvement and continuing to invest in our employees. This has made us pioneers in the international market when it comes to biological crop protection and sustainable cultivation systems.

Comprehensive Benefits Package to include medical, dental and vision insurance, Employer funded Health Savings Account, Tuition Reimbursement, Employer 401K Match, Wellness Program, Employee Assistance Program

Koppert Biological Systems is an Equal Opportunity Employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.