Associate Digital Marketing Analyst - Influencer Marketing (Contract-to-Hire)

About The Analytics & Performance Team

Collectively’s Analytics & Performance team is responsible for the data governance and performance analysis of our social media campaigns and programs, and oversees our paid social practice. The team also helps develop, curate, and manage the cross-functional tools and processes that power the organization.

Responsibilities

The Associate Analyst will be actively involved in campaign tracking and client reporting on several programs at a time and will support the scaled distribution of influencer marketing programs through paid social campaigns on Facebook, Instagram, and other social media platforms.

Client Research, Reporting, and Analysis

Support of the following work streams

• Set-up and maintain campaign tracking using our suite of data collection and management tools
• Customize dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
• Analyze data to support client reporting deliverables
• Prepare slides and other visualizations to illustrate key data points
• Participate in client-facing conversations around campaign performance, in collaboration with the cross-functional team
• Maintain aggregate reporting database
• Deliver benchmarks, trends, and other insights
• Deliver quarterly and annual aggregate reports

Paid Social Planning and Buying

Support of the following work streams

• Develop paid social strategies and targets
• Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
• Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
• Manage optimization of campaigns to ensure performance targets are hit
  

Thought Leadership and Vendor Innovation Support

Assistance in the development of new methodologies and processes

• Introduce new practices and cross-functional processes
• Develop new metrics to better illustrate the efficacy of our programs
• Manage vendors – QA and new feature development and implementation
• Publish data trends, industry insights, and other thought leadership pieces

Requirements

• 1 to 3 years of relevant work experience in agencies or in-house marketing roles
• Strong strategic and analytical background
• Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
• Media buying or performance marketing experience is a plus
• Proven effective communication skills, especially among cross-functional teams
• Expert in quickly learning and utilizing new software
• Ability to take complex information and create a compelling story, including visualizations
• Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
• Strong skills in Google Sheets/Excel
• BA/BS or equivalent

Key Performance Indicators

• Displays passion for data analysis, critical thinking, and storytelling
• Is social media-savvy and familiar with social platforms and influencer marketing
• Illustrates strong attention to detail and thrives in a fast-paced work environment
• Is able to prioritize competing work streams, often with quick turnarounds
• Works collaboratively, yet with a strong drive toward personal accountability
• Is proactive, with the desire to help identify efficiencies, best practices, and opportunities

Benefits

Medical, dental, vision, 401K and more.

About Collectively

Recognized on Fast Company's Most Innovative Companies list, Collectively brings innovative marketers and the most creative social media influencers together to drive awareness, gain insights, and create authentic content that builds brands. We call it collaborative marketing.

This kind of influencer-centered marketing is growing exponentially around the world, and we're pioneers in the space, with more than a decade of experience shaping our work. Since Collectively’s founding, we’ve partnered with 100+ consumer brands, and grown a community of more than 25,000 influencers across all social media platforms. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We also have OMMA, Effie, Webby, and OMMA awards for our programs.

In 2020, we were acquired by You & Mr Jones, the world’s first brandtech group. To catch up on our latest Collaborations, please visit our website.