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Posted February 04, 2021
Wella Company

Manager, Influencer Marketing

Wella Company
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

ABOUT WELLA

“Wella Company” is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd.

With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

For additional information about “Wella” please visit www.wellacompany.com.

THE ROLE

We are seeking an Influencer Marketing Manager who will be responsible for PR/Social Media/Influencer strategies for Prosumer Brands which includes Clairol Professional, and Wella colorcharm.

This role will focus on developing strategies and executing plans to win with independent stylists & prosumers to meet earned and owned KPI’s for the brands.

  • Reporting to the Marketing Director, the Influencer Marketing Manager will play a critical role in partnering with the Delivery & Design brand teams to enable robust Influencer Marketing plans to grow the brands.

KEY RESPONSIBILITIES

  • Owning the Influencer Marketing Strategy: You’ll understand the overall brand goals (short-term and long-term) to drive strategic choices and actions to grow the business. You’ll manage the agencies on all aspects of Influencer Marketing: social media channels (paid and organic), influencer and social metrics/analysis, PR measurements.
  • Social Media: Oversee strategy development, content calendar development, and community management.
  • Content development: Partner with brands and agencies to provide content strategy for social media channels and any content needed to promote/pitch the brands externally to media partners.
  • Public relations: Provide strategic guidance to the agencies on media pitching, desk sides, and execute any PR-related events.
  • Undertake continuous analysis of competitive environment, specific to Influencer Marketing.

YOUR PROFILE

You thrive at building strong customer relationships and delivering customer-centric solutions. You are committed, conscientious and always lead with integrity. You recognize the value that different perspectives and cultures bring to an organization. You believe in the value of teamwork. You bring a high level of knowledge and know-how plus creativity and enthusiasm to your work and to everything you do.

Key Requirements:

  • Bachelor’s degree or higher in communications, marketing, journalism, or English.
  • Minimum of 6 years of Influencer Marketing experience (Public Relations, Social Media, Influencer, Content Development) with passion for the beauty industry.
  • Must have familiarity with PR measurement best practices.
  • Both agency and in-house experience preferred.
  • Experience proofing/editing press materials.
  • Experience managing others, including agency teams.
  • Candidate should be well-versed on social media channels (paid and organic), trends, branded content development, influencer and social metrics/analysis.
  • Excellent verbal and written communication skills, detail oriented, solutions-driven and organized.
  • Ability to multi-task, working on multiple projects at a time and to tight deadlines.
  • Strong initiative-taking and problem-solving skills.
  • Maintain an understanding of influencer agency landscape and implement changes as needed.
  • Strong track record of executing successful programs and managing associated Influencer needs.
  • Software proficiency: Microsoft Office (must have advanced proficiency with PowerPoint)
  • Willing to work with colleagues, clients and freelancers in various time zones.
  • Highly organized, energetic, and detail oriented.

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law.

Wella Company complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs.

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster.

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo.

#wellacareers


Nearest Major Market: Los Angeles