Branded Social Video Creator
Job Title
Branded Social Video Creator
Job Description
Title: Video Creator
About The Position | Major goals and objectives, and location requirements
The Video Creator will function in a shooter-producer-editor (SPE) capacity as a hands-on creative who can capture, produce, and edit high-impact branded video content from concept through delivery. This role is designed for a maker who thrives on agility, someone who can produce high-quality work under tight timelines and small-crew conditions while delivering content that feels premium, authentic, and editorially credible.
The Video Creator partners closely with Integrated Producers, Creative Directors, and Editors to bring stories to life across social, digital, and short-form video. From shooting real people and lifestyle moments to crafting polished edits optimized for multiple platforms, this role bridges the gap between production and post.
Hybrid 3x a week- New York
In-Office Expectations: This position is a hybrid in-office role, with the ability to work remotely up to 2 days per week.
About The Team: | The Team and/or Brand.
Studio at People Inc. is the creative engine powering branded content for some of the world’s most iconic brands. We produce at the intersection of editorial credibility, cultural fluency, and creative innovation. The production team is the backbone of this operation, turning bold creative into polished, authentic work that delivers impact for clients and audiences.
About The Positions Contributions:
Weight % Accountabilities, Actions, and Expected Measurable Results
50%
- Provide creative and technical input on how to approach video capture that follows overall client specifications and guidelines, as well as the specific vision for each project.
- Collaborate with internal stakeholders upon project kickoff to ensure smooth execution.
- Lead internal and external pre-production meetings.
- Utilize a variety of cameras, lighting, and grip equipment.
- Implement both internal and client feedback in real time to ensure continued DDM brand and client alignment.
- Collaborate with Creative Directors and Producers to translate concepts into executable shoot plans.
- Scout and recommend locations, props, and light setups that align with creative vision and budget.
- Build shot lists, storyboards, and production outlines to guide on-set flow.
- Collaborate with Content Strategists and Creative Directors to ensure tone, style, and storytelling align with brand voice and audience insights.
- Coordinate with talent, crew, and producers to prep for efficient, small-footprint shoots.
- Serve as primary camera operator and on-set producer for small-scale shoots.
- Direct talent and real people with empathy and clarity to capture authentic performances.
- Manage lighting, audio, and composition to achieve a clean, cinematic look even in lean setups.
- Provide recommendations on visual trends, equipment, and editing techniques to keep the studio’s output modern and competitive.
- Partner with Social and Editorial teams to tailor content for TikTok, Instagram, YouTube, and emerging platforms.
25%
- Work with the Line Producer on pre-production needs, such as booking crew, securing locations, creating shot lists, securing equipment (in-house or rentals), conducting talent pre-interviews, creating the shoot schedule and call sheets, and booking catering.
- Providing answers and direction for the set.
- Occasional scripting and working with talent to deliver VO, when applicable.
- Video editing to create a variety of asset types, including long-form videos, social content, and sizzles.
- Manage the post-production process, including ingest, editing, rounds of revisions, delivery, and archive.
- Seamlessly apply feedback from internal parties as well as the client.
10%
- Work closely with the Integrated Production team to manage timelines, feedback, and delivery schedule.
- Capture b-roll, stills, and behind-the-scenes footage for social extensions.
The Role’s Minimum Qualifications and Job Requirements
Education:
- Bachelor’s degree in Marketing, Advertising, related field, or equivalent training and/or experience.
Experience:
- Experience shooting, producing, and editing video content in a professional capacity, track record working in branded content is strongly preferred.
- Experience with quick turnarounds and implementing intensive revisions.
- Social video creation experience is a must.
Specific Knowledge, Skills, Certifications, and Abilities:
- Excellent verbal and written skills.
- Passion for culture, lifestyle, and authentic storytelling.
- Strong knowledge and experience with the entire production lifecycle, including pre-production, audio and video capture, lighting, studio and on-location environments, editing, and content delivery.
- Strong knowledge of various cameras, G&E, and related video equipment, coupled with the ability to select the best gear for any creative.
- Finishing skills required, including light color grading and audio mixing.
- Proficient in video editing/post-production software, while working specifically in Adobe Premiere Pro and After Effects.
- Proficient skills in producing, lighting, and operating cameras for an efficient video shoot.
- Exceptional problem-solving and critical thinking skills; able to self-manage against production timelines and successfully balance multiple priorities simultaneously.
- Able to adapt skills to the aesthetics of each project and thrive in the creative process of implementing the ultimate vision of the content you are working on.
% Travel Required (Approximate): 10%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $80,000.00 - $95,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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About Us
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
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