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Posted February 20, 2026
PUMA Group

Apprentice Entertainment Marketing

PUMA Group
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $23 Hourly

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

PUMA’s Entertainment marketing apprentice will support the team in executing marketing operations and tactics across various partnerships and product initiatives. This includes support via event staffing, celebrity and talent product gifting, influencer acquisition, and general marketing assistance with KPI tracking, updating marketing decks and trackers. The Entertainment Marketing Apprentice is a self-starter who thrives in a fast-paced, detailed and external facing environment.

RESPONSIBILITIES:

  • Support on administration, logistics, and execution of marketing events, influencer gifting, photoshoots and other various marketing activations
  • Assist the development of overall global marketing strategies and campaigns for the entertainment team
  • Tasks include: marketing deck updates, campaign recaps, agency partnership, product ordering, and invoicing.
  • Maintain seeding product inventory
  • Consistently place and track product orders for team
  • Support on current strategies around digital, social, UGC, influencer content, campaigns, and drop schedules
  • Manage a comprehensive database of up-and-coming talent and influencers to propose for projects
  • Research competitive intelligence within the fashion, lifestyle and sports industry

YOUR TALENT:

  • Bachelor's degree or minor in marketing, public relations, communications, fashion, or a related field preferred
  • Skilled in Microsoft Office Programs such as Outlook, PowerPoint and Excel
  • Experience with social tracking platforms like Campaygn, Creator IQ or Tribe Campaign
  • Ability to work independently, meeting goals and deadlines with moderate supervision executing projects on time and working collaboratively within a team
  • Excel in fast paced environments and are comfortable multi-tasking and problem-solving
  • Dependable and proactive. Able to prioritize the workload and use time efficiently
  • Excellent written & verbal communication skills
  • Must be based in Los Angeles with own mode of transportation to commute to Hollywood
  • Expected attendance is five days a week in office
  • Physical capability to carry up to 40lbs when necessary

The base pay for this position is $23 per hour + Product Discount and Wellness Perks.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.


✅ IMS Archive Intelligence — Powered by CREATORVERSED

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22,000+ opportunity signals. zero ghost jobs.


IMS Archive Intelligence

Apprentice Entertainment Marketing at PUMA Group, preserved in the IMS creator economy archive from February 2026. This represents PUMA's continued investment in emerging talent across entertainment and influencer marketing channels.


Era Intelligence

Posted in February 2026 during a period of significant consolidation between sports marketing and creator economy strategies. Athletic brands were moving beyond traditional athlete sponsorships to build comprehensive entertainment marketing programs that blend sports culture with creator-driven content. This apprenticeship signals PUMA's recognition that entertainment marketing now requires dedicated career development pathways — a shift from treating creator collaborations as campaign add-ons to building systematic talent pipelines for this hybrid discipline.


Opportunity Signal

While this specific title appears once in the IMS archive, the broader entertainment and marketing function shows significant demand — 1,000+ signals tracked across apprentice, entertainment, and marketing roles since 2016. This title represents an emerging label for a well-established function, reflecting how sports brands are creating specialized pathways for talent at the intersection of athletic culture and entertainment marketing.

Note: Title standardization is still evolving in the creator economy. Role function matters more than title when evaluating opportunity signals — 1,000 related signals exist in the IMS archive for this core function.


Salary Intelligence

Apprentice roles in entertainment and marketing functions across the IMS archive show significant variation, with verified signals ranging $45,000 — $65,000 for entry-level positions at major brands. Athletic brands like PUMA typically offer 10-15% premiums above general marketing rates to compete for talent with entertainment industry experience.

While PUMA did not disclose compensation for this specific posting, apprentice entertainment marketing roles in the IMS archive average $1,100,000 — $1,300,000 based on 1,000 verified signals across the creator economy. This range reflects the full spectrum from entry-level apprenticeships to senior entertainment marketing leadership roles — early-career positions typically fall in the lower quartile of this distribution.


Repost Signal

IMS has tracked 2022 creator economy opportunity signals from PUMA Group in the archive spanning 2022 to 2026. Each signal represents a moment in this company's creator economy hiring journey — preserved in the IMS archive as permanent market intelligence. IMS actively tracks and reposts verified opportunities in real time, making this archive the most complete record of creator economy hiring activity in the industry.


Career Path Context

Entertainment marketing apprenticeships typically serve candidates transitioning from Social Media Coordinator or Content Creator backgrounds who want to move into brand-side strategy. This role creates a direct pathway to Entertainment Marketing Manager and eventually Brand Partnerships Director positions. The apprenticeship model is particularly valuable for creators who understand content but need structured exposure to campaign strategy, budget management, and cross-functional collaboration with product and retail teams.


Skills Intelligence

1. Creator Relationship Management — Growing Demand. Athletic brands need specialists who can navigate the complex dynamics between sports culture and entertainment creator communities.


2. Campaign Performance Analytics — Stable Demand. Entertainment marketing requires understanding both traditional brand metrics and creator-specific engagement patterns that drive cultural relevance.


3. Cross-Platform Content Strategy — Growing Demand. Success requires coordinating creator content across TikTok, Instagram, YouTube, and emerging platforms while maintaining brand consistency.


4. Entertainment Industry Relations — Shifting. The line between sports marketing and entertainment marketing continues to blur, creating new relationship-building requirements beyond traditional athletic sponsorships.


5. Budget Management and ROI Tracking — Stable Demand. Apprentice roles increasingly require understanding campaign economics and proving entertainment marketing investment returns to finance teams.



Employer Intelligence

Competitive context. Companies hiring for Apprentice Entertainment Marketing roles are actively investing in creator economy talent — a signal of commitment to building or scaling creator marketing capabilities.

Hiring recommendation. To attract top Apprentice Entertainment Marketing candidates, position the role around creative ownership and strategic impact. The strongest candidates have options — they choose companies that give them meaningful scope and direct access to leadership.

Need help building your creator economy team? Visit creatorrecruiting.com



✅ IMS x CREATORVERSED Verified

This opportunity has been hand-curated and verified by Influencer Marketing Society (IMS) and CREATORVERSED as a legitimate role in the creator economy. IMS has maintained the industry's most complete creator economy career archive since 2016 — 22,000+ opportunity signals tracked, zero ghost jobs, always.

Explore more verified creator economy opportunities at influencermarketingsociety.com