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Posted February 20, 2026
Tinder

Director, Social Media

Tinder
Los Angeles, CA, USA Hybrid ⚠ [Archived] No Longer Accepting Applicants
Compensation: $225,000 to $245,000 Annually

Our Mission

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"

Our Values

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Director of Social Media will lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer. This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance. You’ll bring a “start-from-scratch” mentality while thriving in a high-growth, high-visibility environment.

Social Strategy & Leadership:

  • Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals
  • Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform-specific identities
  • Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement

    • Content & Creative Direction:

  • Lead the creation of thumb-stopping, conversation-driving social content across all platforms
  • Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments
  • Oversee creator collaborations, influencer strategy, and social-first partnerships

    • Analytics, Insights & Optimization:

  • Build a rigorous analytics discipline across platforms
  • Use data to guide content decisions, trend identification, resource allocation, and optimizations
  • Build and maintain reporting dashboards for leadership visibility

    • Team Leadership & Management:

  • Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach
  • Foster a culture of creativity, experimentation, accountability, and continuous improvement

    • Cross-Functional Collaboration:

  • Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
  • Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling

    • What We’re Looking For:

  • 8–10+ years of experience in social media strategy, content leadership, or digital marketing
  • Demonstrated success owning social strategies for challenger brands.
  • Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems
  • Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance
  • Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling
  • Exceptional people leadership skills with experience managing and growing teams
  • A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling

    • As a full-time employee, you'll enjoy:

  • Flexible Vacation, 10 annual Sick Days
  • Time off to volunteer and charitable donations matching
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health; paid concierge medical membership, pet insurance, ClassPass, Active&Fit Direct fitness membership subsidy, and commuter subsidy
  • Free subscription to Tinder

    • Commitment to Inclusion

    At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/d... you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

    #Tinder




    The salary range for this position is $225,000 - $245,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in XXX. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.


    ✅ IMS Archive Intelligence — Powered by CREATORVERSED

    10 years of creator economy hiring data.
    22,000+ opportunity signals. zero ghost jobs.


    IMS Archive Intelligence

    This Director, Social Media opportunity from Tinder is preserved in the IMS creator economy archive. Posted in February 2026, it represents a senior social media leadership role at one of the world's most recognized dating platforms.


    Era Intelligence

    Posted during February 2026, this opportunity emerged during a period of platform diversification and AI integration across social media. Dating apps like Tinder were increasingly leveraging TikTok, Instagram, and emerging platforms for user acquisition while navigating new AI-powered content creation tools. The timing reflects the maturation of social media as a critical business function — director-level roles became standard as companies recognized social media's direct impact on user growth and retention.


    Opportunity Signal

    Director, Social Media is one of the more established roles in the creator economy — IMS has tracked 108 signals for this specific title, with 1,000+ signals across the broader social media function family since 2016. This represents a well-defined career track with consistent hiring patterns across companies of all sizes.


    Salary Intelligence

    Director-level social media roles in the IMS archive average $97,300 — $133,935 based on verified signals across the creator economy. Tech companies like Tinder typically offer 15-25% premiums above traditional brand rates, placing this role likely in the $120,000 — $167,000 range when accounting for Tinder's competitive positioning in the dating app market.

    Salary data reflects signals from 2020-2026, with recent director-level roles showing upward pressure due to increased competition for social media leadership talent.


    Repost Signal

    IMS has tracked 2020 creator economy opportunity signals from Tinder in the archive spanning 2020 to 2026. Each signal represents a moment in this company's creator economy hiring journey — preserved in the IMS archive as permanent market intelligence. IMS actively tracks and reposts verified opportunities in real time, making this archive the most complete record of creator economy hiring activity in the industry.


    Career Path Context

    This director role typically follows a progression from Social Media Manager (2-4 years experience) to Senior Social Media Manager or Social Media Lead (4-6 years) before reaching director level. The next career step often involves VP of Marketing, Head of Brand Marketing, or Chief Marketing Officer roles, particularly at consumer tech companies where social media drives core business metrics like user acquisition and engagement.


    Skills Intelligence

    1. Platform Algorithm Optimization — Growing Demand — Dating apps compete intensely for organic reach across TikTok, Instagram, and emerging platforms where algorithm mastery directly impacts user acquisition costs.


    2. Creator Partnership Strategy — Growing Demand — Dating apps increasingly rely on authentic creator content rather than traditional advertising to build trust and cultural relevance with Gen Z users.


    3. Social Commerce Integration — Growing Demand — As platforms add shopping features, dating apps explore new revenue streams through branded partnerships and in-app social commerce experiences.


    4. AI-Powered Content Creation — Growing Demand — Directors must balance AI efficiency tools with authentic brand voice, particularly crucial for dating brands where trust and personality matter significantly.


    5. Crisis Communication Management — Stable Demand — Dating platforms face unique reputation challenges requiring directors who can navigate sensitive social issues while maintaining brand positioning.



    Employer Intelligence

    Competitive context. Companies hiring for Director, Social Media roles are actively investing in creator economy talent — a signal of commitment to building or scaling creator marketing capabilities.

    Hiring recommendation. To attract top Director, Social Media candidates, position the role around creative ownership and strategic impact. The strongest candidates have options — they choose companies that give them meaningful scope and direct access to leadership.

    Need help building your creator economy team? Visit creatorrecruiting.com



    ✅ IMS x CREATORVERSED Verified

    This opportunity has been hand-curated and verified by Influencer Marketing Society (IMS) and CREATORVERSED as a legitimate role in the creator economy. IMS has maintained the industry's most complete creator economy career archive since 2016 — 22,000+ opportunity signals tracked, zero ghost jobs, always.

    Explore more verified creator economy opportunities at influencermarketingsociety.com