Senior Influencer Marketing Manager

Location: San Francisco, CA, 94133, United States of America Category:MarketingreqId:R11941widget:Full time Remote: Hybrid

About The Role

As The RealReal's Senior Influencer Marketing Manager, you will drive customer growth and brand engagement by overseeing our performance influencer initiatives and affiliate marketing program. You will build a performance influencer program from the ground up, cultivating a powerful, high-volume network of performance-based micro and mid-tier creators. You will also own the strategy and execution of the affiliate marketing program, optimizing partnerships and scaling revenue. The ideal candidate will blend creative storytelling with analytical precision to build a strategy, define tactical plans, and execute campaigns across both channels, consistently delivering against ambitious performance targets in the luxury resale market.

What You Get To Do Every Day

• Strategize and Scale: Design, execute, and continuously optimize high-impact, performance-focused influencer programs and affiliate marketing campaigns to maximize new customer growth and high-quality content generation
• Cultivate the Network: Identify, recruit, and onboard a high-volume network of micro and mid-tier creators across key platforms (e.g., Instagram, TikTok, YouTube) who authentically embody The RealReal's luxury brand values
• Program Ownership: Directly manage and scale key performance influencer and affiliate marketing channels, developing and driving strategies that convert efficiently
• Cross-Functional Alignment: Act as a critical partner to internal teams (e.g., Marketing, Brand, Merchandising) to align influencer strategies with key business moments, including new product drops and major promotional campaigns
• Data-Driven Optimization: Analyze creator and affiliate performance data, proactively identifying trends and implementing data-driven strategies for continuous optimization and increased return on investment (ROI)
• Reporting & Insights: Own and deliver clear, concise channel performance reporting, translating content effectiveness and key learnings into actionable insights for leadership and relevant stakeholders
• Competitive Intelligence: Maintain an up-to-date view of competitor influencer and affiliate activities and market trends to ensure The RealReal's program maintains a best-in-class, competitive edge
  

What You Bring To The Role

Minimum Requirements:

• 5-8+ years of hands-on experience in influencer marketing, affiliate marketing, or partnership marketing.
• Proven track record managing affiliate marketing programs and performance-based micro to mid-tier influencers, gifting programs, and high-volume creator programs that have driven measurable growth for a business
• Proficiency with influencer management and/or affiliate platforms (e.g., ShopMy, LTK, CreatorIQ, Impact Radius, or similar)
• Demonstrated ability to translate creative vision into tangible results, blending compelling storytelling and authentic brand alignment with a highly hands-on execution style
• Ability to interpret complex performance metrics (e.g., impressions, engagement rate, conversion rate) and make informed, data-driven decisions
• Meticulous attention to detail, with success in campaign management, thorough content review, and budget optimization
• Possesses excellent communication and interpersonal skills, capable of building genuine relationships with creators and working effectively cross-functionally

Preferred Requirements:

• Experience in luxury, fashion, ecommerce, or resale

Compensation, Benefits, + Perks

The expected salary range for this role is $135,000.00-$160,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

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✅ IMS Archive Intelligence — Powered by CREATORVERSED 10 years of creator economy hiring data. 22,000+ opportunity signals. zero ghost jobs. IMS Archive Intelligence Senior Influencer Marketing Manager at The RealReal, posted February 2026. This opportunity is preserved in the IMS creator economy archive as part of the comprehensive hiring signal database maintained since 2016. Era Intelligence Posted during the February 2026 creator economy hiring surge, this opportunity arrived as luxury resale platforms were rapidly expanding their influencer partnerships to compete with fast fashion's creator-driven marketing. The RealReal's timing aligned with broader industry recognition that authentic creator content drives higher conversion rates in luxury consignment than traditional advertising — particularly as Gen Z consumers increasingly prioritized sustainable luxury over new purchases. Opportunity Signal Senior Influencer Marketing Manager is one of the more established roles in the creator economy — IMS has tracked 32 signals for this specific title, with 1,000+ signals across the broader influencer marketing manager function family since 2016. This represents sustained demand for senior-level strategic leadership in creator partnerships, with consistent hiring patterns across luxury brands, fashion retailers, and lifestyle companies. Salary Intelligence Senior Influencer Marketing Manager roles in the IMS archive average $97,000 — $121,000 based on 32 verified signals. The RealReal disclosed compensation of $135,000 — $160,000 for this specific posting, positioning 12-32% above market average — consistent with luxury retail's premium compensation strategy and San Francisco's elevated pay scales. Salary data reflects signals from 2020-2026, with recent postings skewing toward the higher end of historical ranges due to increased competition for senior creator economy talent. Repost Signal IMS has tracked 2026 creator economy opportunity signals from The RealReal in the archive spanning 2026 to 2026. Each signal represents a moment in this company's creator economy hiring journey — preserved in the IMS archive as permanent market intelligence. IMS actively tracks and reposts verified opportunities in real time, making this archive the most complete record of creator economy hiring activity in the industry. Career Path Context This senior role typically attracts candidates with 4-6 years progressing through Influencer Marketing Coordinator positions into Influencer Marketing Manager roles, often with luxury brand or fashion retail experience. The next career progression leads toward Director of Influencer Marketing or Head of Creator Partnerships roles, particularly at premium lifestyle brands where authentic creator storytelling drives purchase decisions in the $500-$5,000+ product range. Skills Intelligence 1. Luxury Creator Identification — Growing Demand — Ability to identify creators who authentically align with premium brand values and can drive conversion in high-consideration purchase categories. 2. Campaign Attribution Modeling — Growing Demand — Advanced tracking capabilities to measure creator content impact on luxury resale purchases across longer consideration cycles. 3. Sustainability Storytelling — Growing Demand — Crafting creator narratives that position luxury resale as both environmentally conscious and aspirational to younger demographics. 4. Cross-Platform Strategy — Stable Demand — Orchestrating creator campaigns across TikTok, Instagram, and emerging platforms while maintaining consistent brand positioning. 5. Creator Contract Negotiation — Stable Demand — Structuring partnerships that align creator compensation with performance metrics specific to luxury resale conversion patterns. Employer Intelligence Competitive context. Companies hiring for Senior Influencer Marketing Manager roles are actively investing in creator economy talent — a signal of commitment to building or scaling creator marketing capabilities. Hiring recommendation. To attract top Senior Influencer Marketing Manager candidates, position the role around creative ownership and strategic impact. The strongest candidates have options — they choose companies that give them meaningful scope and direct access to leadership. Need help building your creator economy team? Visit creatorrecruiting.com ✅ IMS x CREATORVERSED Verified This opportunity has been hand-curated and verified by Influencer Marketing Society (IMS) and CREATORVERSED as a legitimate role in the creator economy. IMS has maintained the industry's most complete creator economy career archive since 2016 — 22,000+ opportunity signals tracked, zero ghost jobs, always. Explore more verified creator economy opportunities at influencermarketingsociety.com