Influencer Marketing Senior Manager - San Francisco
About Plaud Inc.
Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.
Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.
To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, LinkedIn, and YouTube
Why You Should Join Us
Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.
- Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
- Define the next-gen paradigm for human-AI interaction.
- Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.
- Work with passionate teammates who value innovation, collaboration, and customer success.
- Grow your career in a culture that champions continuous learning and fast career development.
- Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.
What You Will Do
Strategy & Leadership
- Develop and own the Americas influencer marketing strategy, aligned with global brand and growth objectives.
- Lead, mentor, and scale a high-performing influencer team.
- Build a scalable operational model: creator tiers, vertical playbooks, funnel, and ROI frameworks.
Creator Partnerships & Execution
- Identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, etc.
- Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships.
- Build professional creator relationships based on trust, creativity, and measurable performance.
Campaign Management
- Own end-to-end execution: briefing, content review, approval, tracking, and optimization.
- Coordinate product seeding, sample scripts, and content enablement.
- Partner with Product Marketing to craft tailored messages for each vertical audience.
Performance & Analytics
- Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue.
- Maintain a performance dashboard.
- Report weekly and monthly insights, learnings, and recommendations.
Cross-Functional Collaboration
- Align with the Brand, Paid Media, IMC, and PR teams for integrated campaigns.
- Collaborate with Marketing Team for testimonial and case-study content.
- Work with Legal on contracts, compliance, usage rights, and disclosures.
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- 5–10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics.
- Proven experience leading a team.
- Strong negotiation and long-term partnership-building skills.
- Deep understanding of content performance levers.
- Strong analytics, project management, communication, and cross-functional skills.
- Ability to leverage AI to enhance work efficiency.
What we offer
- Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup.
- Competitive Compensation: $130K-$180K base salary+performance bonus+Equity.
- Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
- Retirement Planning: 401(k) plan for full time employees with company matching.
- Paid Time Off: Unlimited PTO, plus 13 paid holidays.
- New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender.
- Hybrid Office: Minimum of 3x in office per week.
- Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
- Perks: Best office equipment. Annual offsites. Free office drinks and snacks.
Disclaimer: Plaud is and will continue to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
✅ IMS Archive Intelligence — Powered by CREATORVERSED10 years of creator economy hiring data. IMS Archive IntelligenceThis archived Influencer Marketing Senior Manager opportunity from Plaud represents a verified data point in the IMS creator economy hiring database, preserved to track market evolution and compensation trends. Era IntelligencePosted in February 2026, this opportunity reflects the current maturation phase of the creator economy where companies are establishing dedicated senior-level influencer marketing functions. The timing aligns with the industry's shift from experimental influencer budgets to strategic, metrics-driven creator partnerships — San Francisco tech companies particularly are competing for experienced talent who can navigate both emerging platforms and established creator relationships. This represents the professionalization wave hitting creator economy hiring after years of junior-heavy team structures. Opportunity SignalWhile Influencer Marketing Senior Manager appears twice under this specific title in the IMS archive, IMS has tracked 1,000+ signals for influencer marketing manager roles in the creator economy since 2016. This title represents an emerging label for a well-established function — a pattern common in the creator economy where role naming evolves faster than hiring practices. Note: Title standardization is still evolving in the creator economy. Role function matters more than title when evaluating opportunity signals — 1,000 related signals exist in the IMS archive for this core function. Salary IntelligenceInfluencer Marketing Senior Manager roles command $130,000 — $180,000 based on verified IMS archive data spanning 2021-2026. This represents a premium above the broader influencer marketing manager family average of $106,000 — $147,000, reflecting the senior-level responsibilities and strategic oversight required. Tech companies like Plaud typically offer 15-25% premiums above traditional brand rates to compete for creator economy talent in competitive markets like San Francisco. Salary data reflects verified signals from 2021-2026, with recent postings maintaining the upper end of this range as companies compete for experienced creator marketing leadership. Repost SignalIMS has tracked 2025 creator economy opportunity signals from Plaud in the archive spanning 2025 to 2026. Each signal represents a moment in this company's creator economy hiring journey — preserved in the IMS archive as permanent market intelligence. IMS actively tracks and reposts verified opportunities in real time, making this archive the most complete record of creator economy hiring activity in the industry. Career Path ContextThe senior manager level typically requires 4-6 years of creator marketing experience, often progressing from Influencer Marketing Coordinator through Influencer Marketing Manager roles. This position serves as a crucial stepping stone to director-level creator strategy roles or VP of Creator Partnerships positions at larger organizations. In the current market, professionals at this level often transition between high-growth startups and established brands, with San Francisco tech companies offering particularly strong advancement potential into head of creator economy functions. Skills Intelligence1. Creator Relationship Management — Growing Demand. Senior manager roles increasingly require personal networks with mid-tier and macro creators, not just platform research skills. 2. Performance Marketing Integration — Growing Demand. 2026 creator campaigns must demonstrate clear attribution and ROAS metrics alongside traditional brand awareness goals. 3. Multi-Platform Strategy — Stable Demand. Managing creator programs across TikTok, Instagram, YouTube, and emerging platforms remains table stakes for senior roles. 4. Contract Negotiation — Growing Demand. Senior managers handle increasingly complex deals involving usage rights, exclusivity clauses, and performance bonuses. 5. Team Leadership — Shifting. Senior manager roles now require managing both internal teams and external agency relationships as creator programs scale. Employer IntelligenceCompetitive context. Companies hiring for Influencer Marketing Senior Manager roles are actively investing in creator economy talent — a signal of commitment to building or scaling creator marketing capabilities. Hiring recommendation. To attract top Influencer Marketing Senior Manager candidates, position the role around creative ownership and strategic impact. The strongest candidates have options — they choose companies that give them meaningful scope and direct access to leadership. Need help building your creator economy team? Visit creatorrecruiting.com ✅ IMS x CREATORVERSED VerifiedThis opportunity has been hand-curated and verified by Influencer Marketing Society (IMS) and CREATORVERSED as a legitimate role in the creator economy. IMS has maintained the industry's most complete creator economy career archive since 2016 — 22,000+ opportunity signals tracked, zero ghost jobs, always. |
