Social Media Manager

Location: New York City, NY, US, 10010 Dallas, TX, US, 75201 Modesto, CA, US, 95354

Job Req ID: 106859

Job Type: Full-time

Work Category: Hybrid Telecommute

Application Close Date: 03/05/2026

Sponsorship: Not Available

Compensation: $113,400 - $170,200

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We are GALLO

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

A Taste of What You'll Do

We’re looking for a strategic, curious leader to shape Gallo’s social platform strategy and drive culturally relevant, scalable, consumer-first content across channels. You’ll lead a team of social and content specialists, maintain deep platform expertise, and partner with Brand, Creative, Media, PR, Legal, MarTech, and Consumer Engagement to ensure cohesive execution. Your day-to-day includes building organic content ecosystems, guiding creator partnerships, advising on social SEO and discoverability, and translating trends into testable experiments and innovation opportunities.

You’ll own governance and operating standards—social guidelines, compliance protocols, approval workflows, crisis playbooks, and tool relationships—while setting community management expectations for on-brand, timely audience engagement. You’ll monitor sentiment and emerging conversations, coach specialists on integrated brand strategies, and maintain a forward-looking view on platform shifts, alpha/beta opportunities, and AI-enabled content and listening tools. Using cultural insights, benchmarking, and performance data, you’ll drive continuous improvement, recommend tools and processes, and own the KPI framework and reporting cadence.

If you bring thoughtful leadership, platform fluency, and a bias for experimentation, you’ll thrive here. We value collaboration, diverse perspectives, and inclusive decision-making—applicants of all backgrounds are encouraged to apply.

What You'll Need

• Bachelor’s degree plus 6 years of social media marketing, content strategy, content marketing and/or digital marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of Gallo sales, digital marketing, advertising, public relations or account management experience to include 4 years of social media marketing management experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 9 years of social media marketing, content marketing, content strategy and/or digital marketing experience reflecting increasing levels of responsibility.
• Successfully supervised and developed employees.
• Demonstrated ability to delegate and provide direction to others on the team.
• Ability to anticipate potential problems and effectively solution problems.
• Ability to de-escalate and remain professional during conflict.
• Exceptional oral, verbal, written, and interpersonal communication skills.
• Experience using social media platforms and knowledge of tools and community management.
• Strong analytical skills to make data-driven decisions.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Bachelor’s degree plus 8 years of sales, marketing, advertising, public relations or account management experience to include 5 years of social media marketing management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of Gallo sales, digital marketing, advertising, public relations or account management experience to include 4 years of social media marketing management experience reflecting increasing levels of responsibility.
• Experience with social media in an alcohol beverage or CPG company.
• Deep understanding of major social platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X) including algorithm behavior, discovery mechanics, and platform best practice.
• Familiarity with web, search, and zero-click trends and how social intersects with SEO.
• Strong understanding of creator ecosystems and experience engaging or managing creators.
• Ability to evaluate content for quality, cultural relevance, and brand alignment.
• Proficiency using enterprise social tools (e.g., Emplifi, Sprinklr, Sprout Social, Dash Hudson, or equivalent).

To view the full job description, please click here.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

E-Verify Notice

Right to Work

Employee Polygraph Protection Act

✅ IMS Archive Intelligence — Powered by CREATORVERSED 10 years of creator economy hiring data. 22,000+ opportunity signals. zero ghost jobs. IMS Archive Intelligence Social Media Manager at GALLO, archived in the IMS creator economy database on February 20th, 2026. This opportunity represents one of the most consistently tracked roles in the creator economy hiring landscape. Era Intelligence Posted during February 2026's creator economy hiring surge, when established brands were aggressively expanding their social teams ahead of Q2 campaign cycles. This period marked a significant shift toward premium brand social media roles — companies like GALLO were competing directly with tech startups for top-tier social talent. The timing coincided with major platform algorithm updates that demanded more sophisticated content strategies from heritage brands. Opportunity Signal Social Media Manager is one of the most established roles in the creator economy — IMS has tracked 826 signals for this specific title, with 1,000+ signals across the broader social media function family since 2016. This represents sustained and growing demand across every sector of the creator economy, from startups to Fortune 500 brands. Salary Intelligence Social Media Manager roles in the IMS archive average $85,900 — $114,900 based on 826 verified signals spanning 2020-2026. GALLO's wine and spirits industry positioning typically commands 10-15% premiums above general market rates due to lifestyle brand appeal and established media budgets. Recent signals show compensation trending upward through 2025-2026 as competition for experienced social talent intensified. Salary data reflects the full 6-year range of Social Media Manager signals — recent postings skew toward the higher end of this range as the role has matured. Repost Signal IMS has tracked 2020 creator economy opportunity signals from GALLO in the archive spanning 2020 to 2026. Each signal represents a moment in this company's creator economy hiring journey — preserved in the IMS archive as permanent market intelligence. IMS actively tracks and reposts verified opportunities in real time, making this archive the most complete record of creator economy hiring activity in the industry. Career Path Context Social Media Manager typically follows Social Media Coordinator or Content Creator roles with 2-3 years of hands-on experience. The progression path leads naturally toward Senior Social Media Manager or Social Media Director positions, with many professionals branching into Brand Marketing Manager roles. At established brands like GALLO, this position often serves as a launching pad into broader digital marketing leadership — the combination of creative strategy and performance analytics makes these professionals highly valuable for senior marketing roles. Skills Intelligence 1. Platform Algorithm Optimization — Growing Demand. 2026 algorithm changes across TikTok, Instagram, and YouTube require deep technical understanding of content distribution mechanics. 2. Community Management at Scale — Stable Demand. Heritage brands like GALLO need managers who can maintain authentic engagement across large, diverse follower bases without losing brand voice. 3. Cross-Platform Content Strategy — Growing Demand. The shift from single-platform thinking to omnichannel social ecosystems is driving demand for strategists who understand platform interconnectivity. 4. Social Commerce Integration — Growing Demand. Direct-to-consumer brands are increasingly requiring social managers to drive measurable revenue through social channels, not just awareness. 5. Crisis Communication Management — Shifting. Real-time social monitoring and rapid response capabilities are becoming baseline requirements rather than specialized skills as brand reputation management moves to social-first approaches. Employer Intelligence Competitive context. Companies hiring for Social Media Manager roles are actively investing in creator economy talent — a signal of commitment to building or scaling creator marketing capabilities. Hiring recommendation. To attract top Social Media Manager candidates, position the role around creative ownership and strategic impact. The strongest candidates have options — they choose companies that give them meaningful scope and direct access to leadership. Need help building your creator economy team? Visit creatorrecruiting.com ✅ IMS x CREATORVERSED Verified This opportunity has been hand-curated and verified by Influencer Marketing Society (IMS) and CREATORVERSED as a legitimate role in the creator economy. IMS has maintained the industry's most complete creator economy career archive since 2016 — 22,000+ opportunity signals tracked, zero ghost jobs, always. Explore more verified creator economy opportunities at influencermarketingsociety.com