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Posted February 08, 2021
Rational

Head of Marketing

Rational
Seattle, WA, USA ⚠ [Archived] No Longer Accepting Applicants

Rational is growing, and we need amazing talent to join our team. If you have an entrepreneurial attitude with a deep spirit of service and killer subject expertise, we want to talk to you. We are always looking for the next great consultant to raise the bar and push Rational to be better than we were yesterday. Staying hungry, curious, and looking forward to what’s next is part of our DNA.

We’re searching for a highly experienced, dynamic and entrepreneurial Head of Marketing to join our leadership team. In this critical position you will define the direction and vision of our Marketing Practice: understanding the market and developing the capabilities, offerings, and teams that deliver, providing thought leadership and strategic solutions to our clients, partnering with business development to drive overall revenue growth, and building the next iteration of our organizational structure to support the continued success of our go-to-market efforts. The Head of Marketing will be accountable for the overall quality of execution across the entire marketing portfolio.

To be successful in this role you need to have your eye on the big picture but be willing and able to roll up your sleeves and execute. You are exceptional at juggling and prioritizing multiple priorities and work streams, and are as comfortable managing and coaching your team as you are acting as an individual contributor. You thrive in an ambiguous environment and are a builder by nature. You’re dedicated to building relationships and trust, and enjoy working cross-functionally to build solutions.

What You Will Do:

  • Define, package, and deliver our overarching marketing solution offerings; collaborate closely with Practice counterparts and partner with client services to stitch together and scale end-to-end solutions offered across Rational/Wipro Interactive.
  • Build the next iteration of our Marketing Practice, creating an organizational structure that supports the future vision and continued success of our go-to-market efforts.
  • Lead the growth and development plan for our talented consultants: coach, guide, and mentor top senior consultants to ensure talent retention and growth within the practice; and attract and hire next generation of talent to help execute future vision.
  • Identify opportunities for maturation of marketing offerings and set the direction for that growth
  • Act as the subject matter expert to create and sell engagements within the marketing vertical, participating in pre-sales motions through proposal and strategy development
  • Partner with internal leaders to bolster corporate branding and marketing, set up new programs, optimize existing programs, and ensure total quality of service across all marketing engagements
  • Set requirements to ensure operational success and strong partnership across the business

What You Will Bring:

  • 15+ years of comprehensive marketing experience ideally with a management consulting firm or agency
  • Deep understanding of MarTech solutions, strategies, and tools such as AEM and Salesforce Marketing Cloud
  • 5-7 years managing large, distributed, cross-functional teams in a global environment
  • Exceptional client-facing presence and performance history

Who You Are:

  • Leader of people | Vision and ability to effectively communicate and inspire others
  • Creator and innovator | Eager to produce new strategy framework, assigning high value to innovation
  • Collaborative to the core | Demonstrated ability to work in a team environment as a leader and a member
  • Strategic doer | Ability to see "the whole picture" and simultaneously remain slightly obsessed with the details 
  • Savvy influencer | Well-honed ability to influence at all levels with strong interpersonal skills and high EQ
  • Fiscally sharp | Understand the economics of managing resourcing and functional P&Ls
  • Client-focused | Always thinking ahead about what is best for the client

Rational—a Wipro Company is a customer experience (CX) solutions firm that pairs the capabilities of a strategic consultancy with the creativity of a full-service digital agency. We design and activate compelling experiences that create strong connections between people and brands. We put humans at the center of business and partner with our clients to deliver meaningful experiences that help their customers while driving business success. Customer satisfaction at every level is our ultimate metric, and it's what drives our mindset, skillset, and company culture.

Incredible people are our non-negotiable. Our experienced team of consultants spans the globe. We love what we do, and who we do it with – let’s begin our next chapter together.