Head of Growth
Head of Growth — WeSponsored
About Us
ProductWind is the only SaaS platform that helps enterprise brands drive traffic, SEO, and digital shelf performance to accelerate online retail sales. We organize the right creators at the right time to signal to the digital world that your product is in demand. We partner with world-class brands like Nestlé, Panasonic, Logitech, Clorox, and more. 90% of the companies that work with us come back. Our platform is driving real results—and we’re scaling fast.
WeSponsored is our proprietary iOS app that connects brands with creators, making campaign participation seamless for creators and results-driven for brands. It's the engine that powers creator activation across ProductWind's platform — and the product at the center of this role.
We're a 25-person team with a strong product and engineering foundation, and we're ready to pour fuel on the fire. We need someone to own the entire growth engine — from first touch to power user.
Learn more at productwind.com
The Role
This is the single most important hire we're making right now. We need someone to 10x our user base.
Today, our acquisition is primarily organic and email-based, and our funnel has significant room for optimization. Everything is on the table — new channels, new strategies, product-led growth loops, partnerships, whatever works.
You'll own the full growth picture: acquisition, activation, retention, and expansion across both sides of our marketplace (influencers and brands). You'll work directly with our product and engineering team to ship experiments, build growth features, and optimize every step of the user journey. You'll also build and execute on channel strategy to drive top-of-funnel volume.
This is not a "write a strategy doc and hand it off" role. You'll be hands-on — running experiments, analyzing data, writing copy, talking to users, and doing whatever it takes to move the number.
What You'll Own
- Full-funnel growth strategy — Develop and execute a plan to 10x our user base with clear milestones and accountability
- Acquisition — Identify, test, and scale new user acquisition channels beyond organic and email (paid social, referrals, partnerships, content, community, influencer seeding, ASO, and anything else that works)
- Activation & onboarding — Partner with product and engineering to optimize the journey from download to first campaign participation
- Retention & engagement — Build systems (notifications, lifecycle messaging, product loops) that keep users coming back and participating in campaigns
- Marketplace health — Ensure growth is balanced across both sides of the marketplace — more influencers AND more brand campaigns
- Experimentation — Build a culture of rapid testing and learning with the infrastructure and cadence for continuous iteration
- Analytics & insights — Define growth metrics, build dashboards, and use data to prioritize ruthlessly
You Might Be a Fit If You
- Have 5+ years of experience in growth roles at consumer or marketplace startups, ideally through a period of significant scaling
- Have actually grown something — you can point to specific numbers you moved and explain how you did it
- Are comfortable across the full stack of growth: product experimentation, channel strategy, lifecycle marketing, and data analysis
- Can work directly with engineers and designers — you can write a solid product spec, interpret analytics, and have strong opinions about UX
- Have experience with two-sided marketplaces or platforms (influencer, creator economy, or gig economy experience is a plus)
- Are scrappy and hands-on — you'll personally run the first version of most things before building a team around what works
- Think in systems and loops, not just campaigns — you're looking for compounding growth, not one-off wins
- Are comfortable with ambiguity and moving fast in a startup environment
Why Join ProductWind
- Join us during an exciting breakout growth phase—we're doubling our revenue.
- Collaborate directly with leading brands and experienced sales leaders
- Be part of a remote-first culture that values high ownership.
Benefits
- Competitive pay with base and commission
- Full health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and four-day holiday weekends
- Work from anywhere
Compensation Range: $140K - $180K
✅ IMS Archive Intelligence — Powered by CREATORVERSED10 years of creator economy hiring data. IMS Archive IntelligenceThis archived Head of Growth opportunity at ProductWind is preserved in the IMS creator economy hiring archive from February 2026. Era IntelligencePosted during February 2026's growth acceleration phase, this opportunity emerged as creator economy companies doubled down on scalable acquisition strategies. The period marked a decisive shift toward specialized growth leadership as platforms and creator-focused startups moved beyond experimental hiring into structured growth teams. Companies were specifically seeking leaders who could navigate both traditional performance marketing and creator-driven growth channels — a hybrid skillset that became table stakes for growth roles in creator economy companies. Opportunity SignalHead of Growth is one of the more established roles in the creator economy — IMS has tracked 61 signals for this specific title, with 716+ signals across the broader growth function family since 2016. This represents sustained demand for growth leadership across creator economy companies, from early-stage startups scaling creator acquisition to established platforms optimizing multi-channel growth engines. Salary IntelligenceHead of Growth roles command premium compensation in the creator economy, averaging $156,000 — $295,000 based on 61 verified signals in the IMS archive. This wide range reflects the varied scope and seniority levels — from heads of growth at Series A creator tools to VP-level growth leaders at established platforms. Salary data spans 2021-2026, with recent signals trending toward the higher end of the range as demand for proven growth leaders in creator-focused companies intensified through 2025-2026. Repost SignalIMS has tracked 2026 creator economy opportunity signals from ProductWind in the archive spanning 2026 to 2026. Each signal represents a moment in this company's creator economy hiring journey — preserved in the IMS archive as permanent market intelligence. IMS actively tracks and reposts verified opportunities in real time, making this archive the most complete record of creator economy hiring activity in the industry. Career Path ContextHead of Growth typically follows a progression from Growth Marketing Manager or Performance Marketing Manager roles, often with 4-6 years of experience scaling digital acquisition channels. The logical next step is VP of Growth or Chief Marketing Officer at larger creator economy companies, or pivoting to Head of Marketing roles that encompass both growth and brand functions. Many successful heads of growth in the creator economy have backgrounds combining traditional performance marketing with creator partnership or influencer marketing experience — a hybrid that's become increasingly valuable as organic and paid growth strategies converge. Skills Intelligence1. Performance Marketing — Growing Demand. Core foundation for any head of growth role, with 2026 emphasis on multi-platform attribution and creator-driven performance campaigns. 2. Creator Partnership Strategy — Growing Demand. Essential as organic creator collaborations become measurable acquisition channels requiring systematic approach and ROI tracking. 3. Data Analysis & Attribution — Stable Demand. Critical for measuring cross-channel growth experiments and optimizing creator economy acquisition funnels that span multiple touchpoints. 4. Product-Led Growth — Growing Demand. Increasingly important as creator tools and platforms rely on viral mechanics and user-driven acquisition loops rather than traditional paid advertising. 5. Community-Driven Growth — Growing Demand. Specialized skill for leveraging creator communities and user-generated content as systematic growth channels rather than one-off partnerships. Employer IntelligenceCompetitive context. Companies hiring for Head of Growth roles are actively investing in creator economy talent — a signal of commitment to building or scaling creator marketing capabilities. Hiring recommendation. To attract top Head of Growth candidates, position the role around creative ownership and strategic impact. The strongest candidates have options — they choose companies that give them meaningful scope and direct access to leadership. Need help building your creator economy team? Visit creatorrecruiting.com ✅ IMS x CREATORVERSED VerifiedThis opportunity has been hand-curated and verified by Influencer Marketing Society (IMS) and CREATORVERSED as a legitimate role in the creator economy. IMS has maintained the industry's most complete creator economy career archive since 2016 — 22,000+ opportunity signals tracked, zero ghost jobs, always. |
