Senior Coordinator, Digital Acquisition

tarte is the pioneer of high-performance naturals™, and one of the fastest growing cosmetic companies in the U.S. Founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-tested products chock full of healthy ingredients that deliver real results to the everyday woman. tarte is committed to sharing our “good-for-you glamour” philosophy with tartelettes worldwide, with in-store presence in over 7 countries, and online shipping to 150 countries and counting! Passionate and fierce individuals make up the tarte team from our New York City headquarters to the on-the-ground sales team sharing our powerful products and message throughout the U.S. and internationally.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte’s mission of offering cruelty-free, eco-chic cosmetics chock full of vitamins, minerals and formulated without any of the icky stuff like parabens, mineral oil, phthalates and gluten? Do you strive to live a healthy, compassionate and environmentally responsible way of life? If so, we’d love to hear from you!

The Digital Acquisition Senior Coordinator will work with the tarte.com Acquisition Marketing team to execute digital marketing strategies and analysis across all paid acquisition programs (paid search, affiliates, display, paid social, influencer), partnerships, and promotions. The Digital Acquisition Senior Coordinator will report into the Digital Marketing Manager of Acquisition.

Responsibilities:

· Drive performance for paid acquisition channels in line with overall program ROAS goals and target budgets.

· Deliver weekly, monthly, and quarterly performance reporting across all acquisition channels.

· Perform account analysis and leverage performance data and metrics to summarize key learnings and make recommendations to optimize campaigns.

· Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, Facebook Ads Manager, AdWords, Excel, and CRM solutions

· Assist with the development and implementation of strategy for all paid acquisition efforts.

· Update promotional calendar and brainstorm relevant testing initiatives.

· Brief and coordinate with the creative team on all new initiatives across all paid channels (Paid Search, Affiliates, Paid Social, Display).

· Responsible for all basic tactical execution and campaign audit, including but not limited to kick off planning, asset management, organization, optimization, and reporting.

· Conduct competitive research across all online marketing channels, including keyword research.

· Assist across international marketing initiatives for all paid channels.

· Manage updated keyword lists to reflect new product launches, categories, trends, etc.

· Monitor industry changes and translate those into actionable recommendations.

Desired Skills and Experience:

· Bachelor’s degree required.

· Minimum of 1-2 years of relevant digital marketing and analytics

· Very strong demonstrated analytical skills, with the ability to clearly summarize key learnings and recommendations from raw data.

· Must have experience with Google Analytics, Omniture, or similar analytics platform.

· Advanced proficiency in Excel (v-Lookup, pivot tables, etc.)

· Experience managing large scale paid acquisition programs and budgets (paid search, display, remarketing, affiliates, Facebook)

· Experience with Google AdWords and/or Bing/MSN Pay Per Click, Affiliate Technology Partners (Pepperjam, Linkshare, Commission Junction), Display Networks/Technologies (Google Display, AdRoll, Criteo, etc.).

· Independent, organized and highly motivated with the ability to thrive in a fluid and demanding environment.

· Must be a strong collaborator who can work effectively with key cross-functional partners.

· Strong verbal and written communication skills.