Marketing Operations Manager

BELLA is seeking an organization lover to join us as our freelance Marketing Operations Manager.

Who are you?

A dreamer, a rebel, an innovator, an influencer. You’ve never been satisfied with the status quo and believe it is possible to change the world through connection, empathy, love, and kindness. You’re motivated with a passion for creating community and connecting the world through innovative, resonant marketing. As a Marketing Operations Manager at BELLA, you will support our growth by working to create scalable processes and systems that ensure best practices to manage member experiences, drive acquisition, and promote retention. This is a remote, full-time position.

Who are we?

Launched in November 2020, BELLA is a new consumer brand backed by LivePerson. We are inspiring and passionate people, looking for like-minded individuals to join our growing family. We aim to transform the way the world interacts and communicates with our industry.

What are we doing?

Starting a movement: delighting our customers and making life better by anticipating their needs and providing solutions before they realized they were missing anything. We are more than a brand, we are a lifestyle. It’s a big job and we need people like you!

What can we do together?

The most influential brands grow from a single memorable moment. Brand identity and influence are built on emotional experiences. We have an opportunity to disrupt the status quo and create social experiences to change the way consumers interact with stagnant industries. We believe social media and a strong community are the main drivers when reimagining this relationship and creating a lifestyle from a brand.

Building our identity begins with strategic campaign designs and flawless execution in an ever-changing media landscape. You can help us define our experiences and continuously support the expanding reach of a new brand for consumers. Our community of users needs guidance, support, and motivation as we grow. You will be the creative genius driving their connections with our team and each other.

You’re talents

• Interacting with senior leadership to channel the voice of the brand through merchandise, ambassador programs, and more.
• Being the expert in the systems supporting BELLA marketing programs, especially our automation platform and processes, helping to ensure that best practices for data management, workflow automation, and data reporting are consistently implemented and adapted
• Defining then executing curated social initiatives for employee interactions highlighting the brand while remaining in compliance with developing social media policies.
• Engaging with community changemakers, prospects, and members while monitoring and capitalizing on trends in social media and broader culture.
• Leveraging social channels for interactions, reward brand advocates and de-escalate detractors within the community.
• Managing a calendar of marketing content that mixes core brand message, marketing campaigns, company news, and events.
• Determining appropriate KPIs and metrics to measure the effectiveness of campaigns and initiatives.
• Balancing creative development, paid media, merchandise, and event budgets
• Defining program needs and optimize based on performance.
• Utilizing a strong understanding of marketing automation platforms, CRM systems, and other marketing and sales technologies (analytics tools, ABM tools, sales outreach tools, etc.) to analyze success.

Our expectations

• A minimum of 5 years of related experience
• Strong administrative and organizational skills with outstanding attention to detail
• Ability to self-direct and adapt in a fast-paced, startup-style environment
• Excellent interpersonal skills, with the ability to communicate (verbal and written) effectively and efficiently across disciplines with colleagues and stakeholders
• Demonstrated expertise in defining, implementing, and maintaining reports and analytics to track lead flow, conversion revenue attribution, and related KPIs
• Curiosity and an aptitude for design thinking
• Strategic mindset with a successful track record of translating visions to cohesive campaigns that drive engagement
• Strong aesthetic and compositional design perspective
• Comfortable with data reporting through social analytics platforms such as Sprinklr, Facebook Business, Google Analytics, etc
• Flawless English communication skills

Nice to have...

• Experience using social management systems such as Hootsuite, Iconosquare, etc.
• Experience using project management tools such as Smartsheets and/or Microsoft Projects.
• Multi-lingual - English, Spanish, and/or French

Still interested?

More on BELLA...

BELLA is building the first conversational experiences 100% powered by human love. We don’t need customers. We need people who care about each other. We are designed for active, engaged, and passionate individuals who want to find their community and foster love. That’s the plan: build a tight-knit ecosystem that genuinely creates a better world for everyone. Get to know us better. We might become good friends.

More on LivePerson...

We work hard to support our team the same way we support our customers. Your life outside of the office is important to us.

You can read more about LivePerson and their Principles here - https://www.liveperson.com/com... is the global leader in conversational commerce solutions and we aim to make life easier by transforming how people communicate with brands. Our 18,000 customers, including leading brands like Citibank, HSBC, Orange, Virgin Atlantic, RBS, and Liberty Global, use our conversational commerce solutions to orchestrate humans and AI, at scale and create a convenient, deeply personal relationship - a conversational relationship - with their millions of consumers. We aim to enable consumers to experience a more connected relationship with brands.

Our company believes equal opportunities across genders is something that has been overlooked for too long. To shake up the industry, LivePerson CEO Robert Locascio launched the Equal AI initiative - established to focus efforts on eradicating gender bias in AI engineering. We are also keen on getting women enthusiastic about software engineering by sponsoring "WomenHack" and "Female's Favor{IT}e Conference" events globally.

LivePerson provides equal employment opportunity without regard to an applicant's race, color, age, national origin, religion, sex, gender identity or expression, sexual orientation, veteran status, disability, pregnancy, genetic information, or any other status protected under applicable law