Community Marketing Manager

Dormify is looking for a Community Marketing Manager to drive brand awareness and engagement through brand ambassadors, influencers and partnerships. You will also support the Dormify community through social media and on-site interactions. You are passionate about connecting college students and recent graduates to build a supportive community of brand advocates through projects and events in alignment with Dormify’s vision and values.

What You’ll Do:

• Revamp and develop our Dormifam brand ambassador program, including recruiting and training a team of brand ambassadors to increase increase brand recognition among college students
• Lead brand ambassador campaigns leveraged across multiple digital channels
• Community Engagement: Manage daily interactions with brand ambassadors and community members on social media channels and Dormify.com
• Own Influencer Marketing strategy, identifying the best influencers/creators to work with in each channel to reach goals for brand awareness, follower growth, engagement, customer acquisition and revenue
• Manage Influencer budget and sourcing, outreach and contract negotiations, as well as usage rights with influencers/creators
• Create influencer tracking parameters and reporting, analyzing the data to make informed decisions and to measure performance and ROI
• Conduct competitive research, relevant industry trends and platforms
• Develop marketing partnerships with brands to drive growth in social, email and on Dormify.com
• Create plans for each partnership to connect with new customers and bring the Dormify brand to life through curated experiences
• Work cross-functionally with marketing, social and digital teams to flawlessly execute influencer, ambassador and partnership content

What you’ll need:

• 4-year degree in communications or marketing
• Proven work experience as a community manager using community/forum management tools as well as social media platforms
• Knowledge of, and interest in small space decor and the Dormify brand
• Must enjoy working with others and making new connections
• Must have strong organizational and interpersonal skills and demonstrate strong ability to work independently
• You must be willing to respond to community members whenever necessary.

Get to know us:

Dormify breaks the rules of traditional dorm decor with a fashion-forward approach to styling small spaces. We create and curate exclusive products specifically designed for fashion-minded college students.

Why Dormify:

• You get the chance to be a part of a rapidly growing start-up.
• We’re an energetic, fun team that loves what we do. We work hard but find fun in what we do inside and outside of the office.
• We’re constantly innovating and changing the way college students shop for home décor.
• There are new ideas, new opportunities, and new areas of the business arising everyday.
• We have beds in our office (naps may or may not be included).