Posted February 09, 2021
Social Media + Marketing Director
Azure
De Pere, WI, USA
⚠ [Archived] No Longer Accepting Applicants
Responsibilities:
- Monthly content calendar strategy and execution
- including Facebook, Instagram and TikTok
- caption copywriting
- creation of graphics in Canva
- Monthly Paid Social Strategy
- Emphasis on conversion and lead ads
- Monthly Analytics Reports
- Oversee outreach and community management
- Oversee weekly text, app, email and web campaign work by Digital Marketing Coordinator to align with Social Media content
- Oversee annual marketing calendar
- develop cohesive monthly strategy across social media, email, text, app and in store campaigns
- Coordinate monthly lifestyle photoshoots and bi-annual look book photoshoots with local photographers
- Create bi-annual and special edition digital look books
- Manage marketing budget across paid ads, influencer campaigns and any other marketing promotions
Qualifications:
- Proficient in Facebook, Instagram, TikTok, Pinterest, LinkedIn - with emphasis in business account management
- Experience with Facebook Ads Manager and Facebook Business Manager
- Experience pulling social media analytics and developing actionable insights
- Experience working in Canva and various photo editing apps
- General knowledge of graphic design best practices
- Positive and able to quickly pivot priorities as needed
- Good leadership skills and experience managing team members
