Content Director

NeueHouse is the private workspace and cultural home for creators, innovators, and thought leaders. With iconic buildings, timeless design, thought-provoking cultural experiences, and elevated hospitality, NeueHouse has reimagined the ideal environment for creative potential and progress.

Our Properties

NeueHouse currently operates across three different, but equally iconic properties in New York City and Los Angeles:

• Our Madison Square (MSQ) House is situated in New York’s iconic Flatiron District, was previously home for Tepper Galleries, a well-known Manhattan auction house for international artists and collectors in the 1930s – and neighbors the 69th Regiment Armory where the first International Exhibition of Modern Art was held.
• Our Hollywood House (HWD), which sits on Sunset Boulevard, is one of LA’s most celebrated buildings and occupies the original CBS Studio (the world’s first structure built intentionally for broadcast). Here genre-defining artists from Orson Wells and Lucille Ball, to Janis Joplin, the Beach Boys, and Bob Dylan built their legacy.
• Our Bradbury House (BB) sits within the Bradbury building in DTLA. Built in 1893, the Bradbury Building is an architectural masterpiece and one of Los Angeles’ most historic landmarks. It has been heralded as one of the most thrilling spaces in all of North America and is renowned for its breathtaking skylit atrium filled with walkways, stairs, balconies, and intricate ironwork.

These properties are complemented by forthcoming houses in Venice Beach, and Miami, as well as proposed European locations. Regardless of locale, and by deliberate design, all of our environment and teams support, nurture and connect the NeueHouse community in reaching their creative potential.

The Role

Sitting with the NeueHouse Marketing & Brand team, the Content Manager will report to our SVP, Marketing. The role will balance a mix (75% + 25%) of brand content creation and curation for our audiences, working closely with our Content Manager and Graphic Designer on the former. The role is responsible for developing and guiding strategy, overseeing day-to-day editorial execution through the Marketing & Brand team for all content development, understanding how social media and editorial content ladder up to support short and long-term brand narratives, and adapting to a wide range of voices to write clear, concise and human copy.

NeueHouse’s Corporate team is lean and operates with a mindset of “no task is too small.” The Content Director must expect to manage through ambiguity and will need to be excited by taking on greenfield projects for the global brand and individual houses.

When applying, please include a portfolio of previous social campaigns, editorial content, long-form writing, etc. you have developed and executed.

Responsibilities & Requirements

• The Content Director develops a consistent brand identity for NeueHouse by driving our online presence.
• The role designs and guides the impact and draw of the NeueHouse brand for Members, Guests, and team – past, present, and future – by amplifying all social and editorial storytelling efforts. The role requires someone who is ready to:
• Conceptualize strong content for a variety of social media and editorial campaigns, working closely with the Marketing & Brand team.
• Lead as a proven storyteller, the Content Director will guide a team who is responsible for writing compelling, clear social copy according to NeueHouse voice guidelines, business goals, social media playbooks, and informed professional instinct
• Strategically use both organic and, when required, advise on paid social media to extend and amplify communication.
• Familiarity with and/or a quick adoption of the following systems:
• Planoply
• WordpressCMS
• AdobeInDesign
• AdobePhotoshop
• Guide and stage the collection and curation of imagery, oversee planning, scheduling/cadence, and reporting for all organic and owned social media content, ensuring all content aligns with the broader NH brand communications plan and brand positioning.
• Use social media publishing and monitoring tools, with help of the Growth Marketing Manager, to effectively distribute content and measure and report on campaign performance.
• Immerse yourself in our relevant Membership, Programming, and Events industries & areas to influence and better connect to the ways in which NeueHouse might draw, retain or convert audience
• Stay up to date with trends, best practices and platform updates for all social media channels and build this into the NeueHouse strategy eg. Insta-polls; video, stories.
• Provide ad hoc support to teams and staff on social needs, including: advising on last-minute tactics, producing social copy, quick analysis of campaign performance, influencer sourcing, etc.
• Evangelize social media’s value and integrated potential among the NeueHouse teams to improve brand connection across the organization and to encourage creative, robust use of our channels.
• Thoughtfully share social ideas, opportunities, best practices and processes to make the strongest case for social media adoption and impact.
• Adapt to new tasks and responsibilities as the business grows and changes.

We are looking to connect with candidates who bring:

• 8+ years of digital writing and broad content strategy experience (preferred).
• NeueHouse values diverse educational and training backgrounds in consideration of the role.
• Exceptional writing, copywriting, and editorial skills.
• Exceptional communication skills, both verbal and written, with the ability to tailor communication style
• based on audience.
• An interest in hospitality, design and creative industries is encouraged.

COVID19: The health and well-being of our Members and staff have been our number one priority and the guiding force behind all of our decisions as we open our doors. We encourage you to learn more about our commitment to safety by reading through the steps we have taken to ensure that all Members and teams feel safe, comfortable, and secure, going forward on our website.

Diversity & Representation: NeueHouse is committed to building and supporting inclusive and representative communities, long-term career opportunities and extends Equal Employment Opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.