Director of Growth Marketing - Digital Health Startup

Mira is on a mission to bring affordable healthcare to 86M uninsured and underinsured Americans by building a new and simpler system for the patients to get care. We recently raised a Seed round from the best investors in the industry and we're on track to raise Series A relatively soon. Check out our latest feature, Mira Lab Testing: www.talktomira.com/lab-test



👉 We're looking for a Full-time Director of Growth Marketing to join our small but growing team of five marketing associates and analysts. The ideal candidate for this position is someone who has experience growing a consumer-facing product or business with a $1M+ in revenue who can help Mira advance our mission of helping people find care and scale to a 6-digit membership base within the next 3 years.




THE JOB


Own Mira’s top funnel growth and lead generation via organic (content, community building) and inorganic (ads, paid offline campaigns, influencer sponsorship) channels.


Manage a team of 5 associates and analysts to generate content, perform weekly conversion analyses, and optimize the current funnels.


Be accountable for monthly metrics including website unique visitors, SEO ranking, conversion rates, and number of accounts signed up.


“Rise to the occasion” and grow with the company, take on additional responsibilities as our growth needs expand beyond the current scope of practice.



MUST HAVE


5+ years of experience owning content strategy for an online blog or website with 1M+ monthly unique visitors. Strong technical SEO knowledge, be able to speak to and problem solve issues related to Google Ranking, core updates, and on and off-page optimization.


OR

5+ years experience owning inorganic lead acquisition for a consumer-facing business or division with $500K+ in annual revenue. Strong technical knowledge of different types of FB ad campaigns, Google/Youtube Ads, and alternative channels such as TikTok, Spotify, and Twitter.

OR

7+ years of experience owning a combination of both organic and inorganic growth strategies.


AND

2+ years of experience managing a team of four or more marketing professionals. Have improved one or more performance metrics directly related to growth.



BONUS IF


You have a strong network of marketing experts you could tap into upon day 1 of starting the job.


Have worked at an agency or ran an ecommerce business with 20%+ MoM revenue growth.


Have experience with subscription/membership growth.




💸 COMPENSATION AND WORKING ENVIRONMENT

Salary range: 120,000-175,000

Equity: 0.2-1%

401K plan

Open and unlimited PTO

Invitation to offsite retreats

Promotion every 6-12 months

Remote is okay with ability to relocate to NYC if need be.