Social Media Content Producer
Description
About Graza
At Graza, we believe every kitchen deserves delicious, super fresh olive oil that's affordable enough to be used everyday. Our single origin olive oils are just that, and they come in an easy-to-us squeeze bottle that makes everything more fun.
About The Role
Graza is looking for a Social Media Content Specialist to join our team in Brooklyn, NY, reporting into the Sr. Social Media & Influencer Manager. You’ll shape how Graza shows up online by creating content that stops people mid-scroll and reflects the brand’s humor, creativity, and point of view across social media platforms, including Instagram and TikTok. We’re looking for someone who is hands-on, highly creative, and tuned into what’s happening across culture and on the internet both in and beyond the food space. You’re comfortable taking creative swings, experimenting with new ideas, getting scrappy when needed, and bringing ideas to life from concept to post. You’ll shoot, edit, and publish across platforms while helping steer bigger creative moments alongside our social and creative teams.
This is a hybrid role, with the expectation that this person will commute into Graza’s Brooklyn office 4 days per week.
What you’ll do:
- Concept, film, edit, and publish content that brings Graza’s personality to life across TikTok, Instagram, YouTube, and beyond
- Assist in managing the social content calendar as it pertains to evergreen content
- Lead weekly brainstorms with the social team to pitch and develop new concepts
- Stay on top of what’s happening online (trends, audio, cultural moments) and identify smart, timely, stand-out ways for Graza to join in on the conversation
- Coordinate filming logistics for social content shoots
- Keep our content library organized and up to date
- Support with monthly social reporting, specifically around content performance insights
- Collaborate with the social, influencer, and broader brand / creative teams to ensure all content ladders up to key brand moments and goals
Requirements
- 2+ years of experience in the social/content space and a strong understanding of social platforms and what works on each
- Proficiency in video editing, from quick iPhone edits to more advanced tools like Final Cut or Premiere (Familiarity with basic graphic design tools is a plus!)
- Comfortable being on camera (and occasionally in costume)
- Deep understanding of Instagram, TikTok, and the social space as a whole, including editing tools, trends, and what drives engagement across platforms
- Strong creative instincts with the ability to turn ideas into clear, compelling content
- Highly organized and detail-oriented, ability to be scrappy and resourceful to bring trending moments to life quickly
- Collaborative mindset and comfortable working alongside a team, always being open to feedbac, and ready to pitch new ideas
Benefits
The base pay for this role is $70,000 - $85,000 annually; however, base pay offered may vary depending on job-related skills and experience. Bonuses and equity may be provided as part of the compensation package. Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits.
✅ IMS Archive Intelligence — Powered by CREATORVERSED10 years of creator economy hiring data. IMS Archive IntelligenceThis Social Media Content Producer opportunity at Graza is preserved in the IMS creator economy archive, posted March 4th, 2026. IMS signals are hand-curated and verified — every data point represents a confirmed, real opportunity. Era IntelligencePosted during the early 2026 creator economy expansion, when brands were aggressively scaling internal content production to compete with platform-native creators. This period marked a shift from outsourced content creation to building dedicated in-house teams capable of rapid-fire, authentic content production. Food and CPG brands like Graza were particularly active in this hiring wave, recognizing that social-first content strategy had become table stakes for consumer engagement. Opportunity SignalWhile Social Media Content Producer appears 8 times under this specific title in the IMS archive, IMS has tracked 1,000+ signals for social media content roles in the creator economy since 2016. This title represents an emerging label for a well-established function — a pattern common in the creator economy where role naming evolves faster than hiring practices. Note: Title standardization is still evolving in the creator economy. Role function matters more than title when evaluating opportunity signals — 1,000 related signals exist in the IMS archive for this core function. Salary IntelligenceSocial Media Content Producer roles in the IMS archive average $98,360 — $150,000 based on verified signals spanning 2021 through early 2026. This range reflects the increasing value brands place on in-house content creation capabilities, with premium consumer brands typically offering toward the higher end of this spectrum. Recent signals from 2024-2026 suggest the upper range has expanded as competition for content talent intensified, particularly among direct-to-consumer food brands seeking to match creator-level production quality. Repost SignalIMS has tracked multiple creator economy opportunity signals from Graza in the archive spanning 2026 to 2026. Each signal represents a moment in this company's creator economy hiring journey — preserved in the IMS archive as permanent market intelligence. IMS actively tracks and reposts verified opportunities in real time, making this archive the most complete record of creator economy hiring activity in the industry. Career Path ContextThis role typically attracts candidates from Social Media Coordinator or Content Creator positions looking to move into brand-side production with more resources and strategic support. The natural progression leads toward Social Media Manager or Creative Director roles, particularly within consumer brands where content performance directly drives sales. Food and beverage brands offer especially strong advancement paths since successful content producers often transition into broader brand marketing leadership roles. Skills Intelligence1. Video Production — Growing Demand. Short-form video remains the dominant content format across all platforms, with brands seeking producers who can match creator-level quality and authenticity. 2. Platform-Native Content — Growing Demand. Understanding the nuances of TikTok, Instagram, and emerging platform formats is critical as each requires different production approaches and optimization strategies. 3. Food Photography & Styling — Stable Demand. For consumer brands like Graza, the ability to make products visually compelling in social formats remains a specialized and valuable skill set. 4. Content Analytics — Growing Demand. Producers increasingly need to understand performance metrics and optimize content based on engagement data rather than just creative instincts. 5. Brand Voice Development — Shifting. The ability to translate brand personality into authentic social content that feels native rather than promotional has become the differentiating factor for successful content producers. Employer IntelligenceCompetitive context. Companies hiring for Social Media Content Producer roles are actively investing in creator economy talent — a signal of commitment to building or scaling creator marketing capabilities. Hiring recommendation. To attract top Social Media Content Producer candidates, position the role around creative ownership and strategic impact. The strongest candidates have options — they choose companies that give them meaningful scope and direct access to leadership. Need help building your creator economy team? Visit creatorrecruiting.com ✅ IMS x CREATORVERSED VerifiedThis opportunity has been hand-curated and verified by Influencer Marketing Society (IMS) and CREATORVERSED as a legitimate role in the creator economy. IMS has maintained the industry's most complete creator economy career archive since 2016 — 22,000+ opportunity signals tracked, zero ghost jobs, always. |
