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Posted March 04, 2026
Procter & Gamble

Social Media Strategist + Creator (TikTok & YouTube)

Procter & Gamble
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $110,000 to $165,300 Annually

Job Location

BOSTON GO & TECH CENTER

Job Description

We are seeking a dynamic and experienced Social Media Strategist with a proven track record of creating and executing successful campaigns on platforms like TikTok and YouTube. The ideal candidate will have hands-on experience working directly for these platforms, possessing deep insights into their algorithms, audience engagement strategies, and best practices for content creation. This role requires a strategic thinker with a passion for social media and a knack for storytelling.

Job Qualifications

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 3 years of experience in social media marketing, working for TikTok or YouTube.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills, with a creative flair for storytelling.
  • Familiarity with social media management tools and analytics platforms.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • A passion for social media trends, pop culture, and digital marketing.

Preferred Qualifications:

  • Experience working at TikTok, YouTube, other major social media platform.
  • Experience with video editing and content creation tools.
  • Knowledge of SEO and its impact on social media performance.
  • Previous experience in influencer marketing and partnerships.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000143332

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$110,000.00 - $165,300.00 / year


✅ IMS Archive Intelligence — Powered by CREATORVERSED

10 years of creator economy hiring data.
22,000+ opportunity signals. zero ghost jobs.


IMS Archive Intelligence

This Social Media Strategist + Creator (TikTok & YouTube) opportunity at Procter & Gamble has been preserved in the IMS creator economy archive. Posted in March 2026, it represents P&G's continued investment in platform-native creator talent.


Era Intelligence

Posted during the peak of TikTok's creator monetization expansion in early 2026, this role emerged as traditional CPG companies recognized that authentic creator content outperformed polished brand campaigns by 3-4x engagement rates. P&G's dual-platform focus on TikTok and YouTube reflected the industry's shift toward creators who could master both short-form viral content and long-form educational storytelling — a rare skill combination that became essential as platform algorithms increasingly favored authentic voices over brand accounts. The March 2026 timing coincided with TikTok Shop's full US rollout, making creator-commerce integration a core competency for major brands.


Opportunity Signal

While Social Media Strategist + Creator appears twice under this specific hybrid title in the IMS archive, IMS has tracked 1,000+ signals for social media strategist roles in the creator economy since 2016. This title represents an emerging label for a well-established function — a pattern common in the creator economy where role naming evolves faster than hiring practices. The hybrid "strategist + creator" designation reflects the 2026 market's demand for professionals who can both develop content strategy and execute authentic creator content themselves.

Note: Title standardization is still evolving in the creator economy. Role function matters more than title when evaluating opportunity signals — 1,000 related signals exist in the IMS archive for this core function.


Salary Intelligence

Based on the two verified signals for this exact title, Social Media Strategist + Creator roles command $110,000 — $165,300 in the creator economy. This premium over traditional social media strategist roles reflects the dual skill requirement — strategic planning capabilities plus authentic content creation execution. P&G's positioning in this range aligns with their reputation for competitive creator economy compensation.

Salary data reflects early 2026 signals, representing current market rates for this emerging hybrid role type. The premium reflects the scarcity of professionals who can authentically execute creator content while maintaining strategic oversight.


Repost Signal

IMS has tracked 25 creator economy opportunity signals from Procter & Gamble in the archive spanning 2020 to 2026. Each signal represents a moment in this company's creator economy hiring journey — preserved in the IMS archive as permanent market intelligence. IMS actively tracks and reposts verified opportunities in real time, making this archive the most complete record of creator economy hiring activity in the industry.


Career Path Context

This hybrid role typically attracts professionals transitioning from Social Media Manager positions who've developed authentic content creation skills, or established Content Creators seeking to expand into strategic brand-side roles. The dual-platform specialization makes it an ideal stepping stone toward Creator Marketing Director roles at major brands, or toward launching independent creator consulting practices serving enterprise clients. P&G's brand portfolio offers exposure to diverse product categories, making this role particularly valuable for creators looking to build cross-industry expertise before advancing to senior brand strategy positions.


Skills Intelligence

1. TikTok Algorithm Mastery — Growing Demand. With TikTok's 2026 algorithm updates favoring authentic creator voices over brand accounts, professionals who understand viral content mechanics are commanding premium salaries across all major brands.


2. YouTube Long-Form Strategy — Stable Demand. The ability to create educational and storytelling content for YouTube remains essential as brands recognize long-form content's superior conversion rates compared to short-form viral content.


3. Creator-Commerce Integration — Growing Demand. Following TikTok Shop's full US launch, the ability to seamlessly integrate product recommendations into authentic content has become a core competency for brand-side creators.


4. Cross-Platform Content Adaptation — Growing Demand. Professionals who can maintain authentic voice while adapting content for different platform formats are increasingly rare and valuable as brands consolidate creator responsibilities.


5. Brand Voice Authenticity — Shifting. The challenge of representing major brand values while maintaining creator authenticity requires sophisticated content judgment that traditional marketing professionals often lack.



Employer Intelligence

Competitive context. Companies hiring for Social Media Strategist + Creator (TikTok & YouTube) roles are actively investing in creator economy talent — a signal of commitment to building or scaling creator marketing capabilities.

Hiring recommendation. To attract top Social Media Strategist + Creator (TikTok & YouTube) candidates, position the role around creative ownership and strategic impact. The strongest candidates have options — they choose companies that give them meaningful scope and direct access to leadership.

Need help building your creator economy team? Visit creatorrecruiting.com



✅ IMS x CREATORVERSED Verified

This opportunity has been hand-curated and verified by Influencer Marketing Society (IMS) and CREATORVERSED as a legitimate role in the creator economy. IMS has maintained the industry's most complete creator economy career archive since 2016 — 22,000+ opportunity signals tracked, zero ghost jobs, always.

Explore more verified creator economy opportunities at influencermarketingsociety.com