Director - Omnichannel Marketing

Director, Omnichannel Marketing

Get Started

• Start a conversation and schedule an interview by texting “Carrots” to 661-403-4866.
• Inicie una conversación y programe una entrevista enviando un mensaje de texto “Zanahorias” a 661-403-4866.
  
  

The Role

Bolthouse Farms is seeking a Director of Omnichannel Marketing who will hold a diverse role in both the planning, execution and management of day-to-day ag innovation initiatives across various high growth areas.

• This position will report to: VP of Marketing
• Travel Requirement: TBD
• FLSA Status: Exempt
• Employment Category: Full-Time
• Location: LA Area, Bakersfield
  

STRONG HISTORY. EXCITING FUTURE.

Bolthouse Farms is in California's fertile San Joaquin Valley, known for high-quality consumer brands and innovative products. Bolthouse Farms is a market share leader in growing and distributing carrots. In addition, Bolthouse Farms produces and sells super- premium juices, smoothies, protein shakes and cafe beverages under the Bolthouse Farms brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt and olive oil vinaigrette dressings. The Bolthouse Farms mission is to change the way people consume healthy foods and beverages. To learn more about the company's mission and see the entire line of current products, visit www.bolthouse.com .

What You’ll Be Responsible For In This Role

This role will develop insights led media to shelf activations with programming that engages shoppers through the full path to purchase across all retail commerce channels. They will do this through direct retailer partnerships, third party online grocers, DTC development, SEO and programmatic media buying and shopper marketing programs, and they will own the planning and post activation results and analysis. This position requires a deep understanding of the rapidly evolving retail and consumer landscape and retailer digital ecosystems (including pure-play and Click and Collect grocery models) as well as a deep knowledge of current tools, platforms and technology. This role also requires strong financial and analytical acumen, the ability to manipulate data from multiple sources, and an understanding of how to optimize strategies and executions leveraging performance metrics .

• Develop and lead execution of omnichannel marketing strategy and best practices for Bolthouse Farms organization across online and offline grocery platforms: retailers’ own, third party fulfillment, marketplace vendors, DTC, Instacart, Shipt etc.
• Establish a common framework for capturing, measuring and reporting on the effectiveness of omnichannel marketing initiatives and provide solutions to improve / optimize strategies
• Develop and manage annual planning timelines, templates and calendars to build recommended omnichannel marketing plans and budgets and gain alignment with the sales and marketing teams
• Synthesize campaign learnings and communicate data-driven recommendations and best practices to the sales and marketing teams on a regular basis to help build organizational knowledge of omnichannel marketing
• Develop test and learn omnichannel marketing plans to continuously drive the business forward
• Partner with sales team on developing relationships and leading sales calls with key marketing and E-Commerce points of contact to unlock new opportunities for growth and to ensure efficiency of Bolthouse Farms digital investments
• Develop and implement holistic conversion campaigns and marketing strategies across multiple channels that include retailer onsite and offsite traffic drivers to deliver upon key KPIs (includes targeted display ads, search, paid social, CRM, influencer and acquisition emails)
• Develop and own the process for flawless execution and manage site optimization for all retailer E-Commerce sites, including SEO, rankings, ratings and reviews, product information, order/hierarchy of products, digital & packaging assets etc.
• Develop detailed media briefs for agency partners for various omnichannel marketing initiatives to launch programs that comply with brand guidelines, align with business objectives and exceed defined performance KPIs
• Serve as thought leader and trusted advisor to senior management and business leaders across the organization for omnichannel marketing-based activities
• Lead Shopper Marketing Lead and e-commerce coordinator development and performance including goal setting and performance evaluation and determine additional resource needs for the team.
  
  

What We’re Looking For

Minimum Qualifications:

• Bachelor’s Degree in Marketing, Business Administration or related field
• 7+ years of progressive marketing or relevant experience with 4+ years in leading the development and execution of omnichannel marketing strategy and execution in the Consumer Packaged Goods industry (Fresh product or cold chain experience preferred)
• Performance marketing mindset with deep understanding of how to leverage omnichannel marketing tactics to target shoppers throughout the funnel to drive conversion
• Hands on experience leading omnichannel marketing programs across digital channels and strong working knowledge of digital marketing efforts (display, search, email, social, mobile, SEM/SEO, Affiliate Marketing, Audience Testing and Web Analytics).
• Strong analytical mindset and demonstrated ability to develop insights to drive improvement of KPIs
• Ability to balance strategy and execution and ensure that Bolthouse Farms is providing thought leadership for to customers, cross-functional team and external partners and flawless execution of daily business
• Track record of driving results in complex, multi-stakeholder and fluid environments
• Experience managing a team or individual guiding toward larger objective/vision
• Start-up or lean organization experience valued
  
  

Additional Required Qualifications

• Exceptional communication skills, with experience managing multiple stakeholders’ expectations
• Strong presentation skills to internal and external partners, as well as senior leaders
• Ability to demonstrate individual, team, and project leadership skills
• Strong personal motivation in fast paced, high pressure environment
• Ability to effectively work independently as well as collaboratively across multiple functions
• Personal passion and unquestioned belief in the core need to transform Bolthouse Farms strategy and presence in this growing channel to ensure that we take the appropriate risks and decisions to make significant progress
  
  

What We Offer

Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.

• Medical
• Dental
• Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short-Term Disability
• Group Long-Term Disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401(k)
• Paid Time Off
  
  

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodations to qualified individuals with disabilities, as need, to assist them in performing essential job functions.

REASONABLE ACCOMMODATIONS

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Bolthouse Farms and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: [email protected] for additional support and guidance.

Recruitment Agencies

Bolthouse Farms does not accept unsolicited agency resumes. Bolthouse Farms is not responsible for any fees related to unsolicited resumes.