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Posted February 14, 2021
Blueair

PR and Influencer Manager

Blueair
United States ⚠ [Archived] No Longer Accepting Applicants

At Blueair we believe that the freedom to breathe is a basic right, and we fight for that right around the world. Blueair is a rapidly growing global company with rocketlike potential. We have built a team of thinkers, dreamers, and doers who are passionate about our impactful products. At Blueair we strive to gain and support the next generation of innovators in the market and we are looking to add to our entrepreneurial culture with a PR and Influencer manager.

Position Description:

As the Influencer and PR manager for Blueair North America, you will lead and direct the US strategy for Influencer marketing and Public Relations to generate reach and engagement, build community and participation, inspire product trial and positive awareness towards the brand story and products, and ultimately drive sales.

Responsibilities and Functions:

  • Develop and execute influencer marketing strategies to support brand goals and achieve success against relevant KPI’s.
  • Identify and cultivate relationships with Brand Ambassadors and Influencers, continually monitoring performance and optimizing partner lists / focus
  • Develop content ideas, manage and sign off influencer produced content
  • Keep abreast of emerging trends, competitor activity, technologies and new influencers/ relevant industry experts, and integrate into strategy where relevant
  • Brainstorm new, creative approaches to influencer campaigns
  • Identify PR goals and KPI’s and develop PR strategy that supports overall brand and business objectives
  • Manage PR agency in their development and execution of PR plans as well as influencer management
  • Coordinate with the rest of the marketing team to get maximum impact for influencer and PR campaigns
  • Track and analyze results of influencer and PR plans, and deliver regular summaries as well as optimization recommendations to cross functional teams and leadership
  • Drive and steer our CSR and advocacy strategy and initiatives, collaborating with internal teams and PR agency to develop and execute plans that meaningfully support our brand purpose and mission.
  • Establish and maintain influencer and PR budgets

Skills:

  • Proven track record in outreach campaign strategies
  • In depth knowledge of influencer / social media industry
  • Strategic thinker able to identify long-term opportunities and trends
  • Creative thinker and problem solver
  • Strong project management skills
  • Networking aptitude
  • Exceptional verbal and report presentation abilities
  • Ability to work cross-functionally
  • Ability to develop and manage a budget

Qualifications:

  • Bachelor's Degree in PR, Communications, Marketing, or related field
  • 3-5 years’ experience in Influencer and PR management
  • Experience managing and driving results across agencies and internal teams
  • Media training a plus

About the Company:

We are looking to add to our entrepreneurial culture and team. Here, employees are challenged to perform at a high level while helping the company grow and are given the opportunity to excel and grow themselves. Blueair, Inc. is constantly in pursuit of opportunities that strengthen our cause to support and enhance the education and betterment of air pollution for all people around the world.

Our Take on Leadership:

Growth Mindset: This is competitive leadership. Taking the lead in the market place versus following. It's a positive attitude about the company's future — glass half-full —but it's realistic. It's passion for winning. Winning defined as gaining market share. It's placing a fresh emphasis on innovation — challenging the status quo.

Consumer and Customer Focus: This is purpose-driven leadership. It's externally focused — on consumers, on customers. First take care of consumers and customers; financial performance will follow. It's a heightened passion for the consumer: “I firmly believe in improving the lives of consumers.” It's bringing the voice of the consumer and the customer into everything we do. It's seeing our brands through their eyes.

Bias for action: This is action-driven leadership: "This is what I will do." It's speed and sense of urgency in making decisions. But it needs to be thoughtful action, intelligent risk-taking. Also it's not wasting time on bureaucracy — it’s output that counts. And it’s simplifying my agenda, carefully choosing priorities — and not taking on too much.

Accountability and Responsibility: This is performance-driven leadership. "I will deliver against KPIs, holding myself to the highest standards.” I will also hold other people accountable — first by setting clear expectations and then by telling them if they are on the right path. It's staring reality in the eye — doing it with numbers. It's taking responsibility for Unilever's overall performance, not just by delivering my results but by helping other people deliver their results. Finally, it’s personally driving change and using operational discipline to deliver on the promise.

Building Talent and Teams: This is people-driven leadership. It's passion for people. It's having the best people in the right positions, whatever the person's gender or background. It's giving people plenty of room to do their part, and recognizing them for their contributions. It's investing in people's development — giving them feedback and challenging work. It’s also constantly challenging myself to grow and improve. And it's building aligned, cohesive teams that pull together to win.

If you consider yourself a go-getter who loves to #win, and someone who loves to have fun, then we may have the job for you.

Blueair is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled, or veteran status.