Social Media/Content Specialist - E-Commerce, Automotive
Are you an automotive enthusiast? Do you have a passion for following the latest trends in social media? Do you thrive in a fast-paced work environment? Are you looking to work with a team of like-minded individuals driven for success? Do you want to have a direct impact among other car enthusiasts all around the world, like yourself?
If you answered yes to any (or all!) of these questions — we’d love to hear from you!
Steeda Autosports is seeking out a Social Media/Content Specialist to join our rapidly growing marketing team at our Valdosta, GA location. We are looking for an organized, enthusiastic, quick-witted, detail-oriented individual who is passionate about cars, story-telling, and creating engaging content to bring the automotive community together.
This position will be responsible for working with multiple departments across the organization to effectively vocalize Steeda’s brand language through our website and multiple social media channels including Facebook, Twitter, Instagram, TikTok, Pinterest, YouTube, and more!
Responsibilities:
- This position will work closely with the E-Commerce Marketing Director, along with Graphics, Content, Product Development and Video teams to schedule and post engaging automotive content, product promotions and more.
- Schedule, post, and manage day-to-day Steeda brand social channels including Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok, LinkedIn, and others.
- Play a large part in implementing social media and content strategies around building brand awareness.
- Meet with teams to gain an understanding of what content/products they’d like to promote and develop a plan to drive conversions.
- Work closely with the Graphic Designer on more in-depth campaigns to develop eye-catching content.
- Leverage influencer marketing within the automotive enthusiast base to aid brand awareness.
- Monitor and adjust social media strategy based on regular reporting of channel analytics.
- Utilize Facebook and Instagram advertising platform for specific product and remarketing promotions.
- Resolve customer service questions, comments, and concerns through social media.
- Research and write technical and informational articles hosted on Steeda.com.
- Utilize Search Engine Optimization (SEO) techniques towards social media and content pieces.
- Effectively manage workflow while working with multiple departments across the Steeda team.
- Perform competitor analysis and research new social media channels, marketing trends, and opportunities.
- Become a key influencer in brand image and voice for the company going forward.
Education & Experience:
- 2-3 years of experience in social media management of a brand/company page.
- Bachelor’s Degree in Marketing, Communications, English or related field.
Required Qualifications:
- High proficiency in all major social channels including Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, etc.
- Proficiency with social media management & scheduling programs; Buffer, HootSuite, Sprout Social, etc.
- Ability to explain social media analytics in a relatable way.
- Stellar verbal and written communication skills.
- Ability to research and develop keyword-targeted content to advance organic search rankings.
- High attention to detail with a sense of pride and ownership over your work.
- Proficiency in Microsoft Office and Google Suite: Google Drive, Docs, Sheets, Slides, etc.
- Proficiency with Adobe Photoshop.
- Enthusiasm. The drive to better yourself and the team is important to us!
Preferred Qualifications:
- Automotive enthusiast is a huge bonus!
- Advanced knowledge of Facebook/Instagram advertising platform.
- Knowledge of Search Engine Optimization (SEO) best practices.
- Familiarity of Google Analytics; Google Analytics IQ certification is a huge bonus!
- Basic knowledge of HTML and CSS is a bonus.
- Past experience in automotive brands; OE or aftermarket.
- Past experience in customer service is a bonus.
Benefits:
- Advancement opportunities
- Competitive salary
- Paid Time Off (PTO)
- Health Insurance
- 401(k) with company match
- Company-paid holidays
- Employee discounts
- Fun & fast-paced work atmosphere
Location:
- Steeda Autosports - Valdosta, Georgia
Applicants:
Think you’ll make a good fit? Awesome! When applying, please send us a cover letter, resume, any applicable professional references, and your salary expectations. Applicants who fail to provide these items will not be considered.
About Steeda:
With over 30 years of experience in creating high performance and limited edition Mustang and Ford vehicles, Steeda has been at the forefront of designing, engineering and producing best-in-class performance parts. Throughout the past decade, Steeda has exploded into a one-stop-shop for performance parts from top-shelf brands fitting your Ford Mustang, Fusion, Focus, Fiesta, F-150, and Explorer.
One of the best parts about a career at Steeda is the hardcore enthusiast base. Starting with the owner, Dario Orlando, a passion for the Ford brand, the aftermarket and everything that the blue oval stands for trickles down into every facet of the organization. Whether you’re at the Pompano Beach, FL, Valdosta, GA or Detroit, MI location, one thing stays true - we eat, sleep and breathe everything Ford!
Steeda exudes a culture of appreciation for all its employees. We are of the ‘work hard, play hard’ mentality and value growth of the company just as much as our employees’ personal growth. Our ever-growing team is constantly on the lookout for the best and brightest talent to help take Steeda to the next level!
All applicants applying for job openings must be authorized to work in the United States. Steeda Autosports, Inc. is an Equal Opportunity Employer.
