PUBLIC RELATIONS COORDINATOR

PUBLIC RELATIONS COORDINATOR Richmond, VA The Virginia Tourism Corporation (VTC) is seeking a Public Relations Coordinator to provide key support and assistance to the Communications department in planning and implementing a high impact earned media strategy. The qualified candidate will execute VTC's earned media strategy as directed by the Director of Communications and will work with a dynamic team to achieve VTC's overall marketing goals and objectives. Responsibilities: Build and update media lists, including influencers and bloggers, in addition to traditional media Build and update industry lists with PR/marketing contacts, including but not limited to: Virginia hotels, restaurants/chefs, attractions, farms, wineries, breweries, distilleries, cideries, destination marketing organizations (DMOs) and convention and visitor bureaus (CVBs), wedding/event venues, outdoor outfitters, state agencies and more Track and keep editorial calendars Track and report on industry trends and news Create monthly earned media coverage reports Curate daily news clips, sent to key stakeholders Track media interactions and input proactive media placements into VTC PR's database Assist with responding to media inquiries and maintaining relationships with journalists and other members of the press Assist with logistics and experiences for press visits and familiarization tours Assist with Virginia-based media events, such as press conferences, media lunches, or pop-ups Provide research and information for media outreach and pitches Write and/or edit PR materials as needed, included but not limited to talking points, accolades, press releases, media profile sheets, etc. Coordinate press and influencer mailers Assist Communications Manager with image fulfilment requests Assist with pitches and outreach to journalists Help to grow VTC's influencer marketing program Coordinate with VTC's Procurement department for invoicing and contracts Experience and Education: 1-3 years prior experience in public relations, communications, marketing or journalism required Bachelor's degree or equivalent work experience preferred Background or general interest in travel and tourism essential Knowledge of Virginia's tourism destinations and products preferred, but not required Skills: Strong attention to detail and pride in executing quality work Strong organizational skills and demonstrated ability to work on multiple projects simultaneously Experience with or ability to learn usage of media database management tools such as Cision or Muck Rack Experience in curating detailed but easily digestible and aesthetically pleasing reports Excellent editing and proofreading skills Excellent verbal and written communication skills Proficiency in Adobe applications and/or Photoshop a plus Proficiency in Google Drive products a plus A demonstrated ability to build and maintain relationships, both internally and externally Ability to think both creatively and strategically Strong collaborator, working well in a team environment while also able to function as an individual contributor with self-direction and accountability Strong time management skills, deadline-oriented and efficient This position will report remotely until June 2021, or as determined by the Virginia Tourism Corporation. A valid driver's license is required. All candidates must apply through our website Salary Minimum: $40,000. Application deadline: January 29, 2021. VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VTC's intent that its employment and personnel policies and practices conform to all applicable federal, state and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VTC Human Resources at 1-804-545-5634 or vtchr@. TDD 1-800-828-1120SDL2017