Social Media Specialist

Description

Shopbop is looking for a creative, analytical and strategic individual to drive awareness, engagement, and conversion through paid social initiatives. The position will utilize a combination of paid social program management, influencer management, community engagement, viral marketing, and on site opportunities, to drive the Shopbop social strategy. Successful candidates will possess a deep understanding of social media tactics and strategies, along with experience in overall online marketing.

Responsibilities

• Oversee all paid social media platforms from ideation, to paid content creation to implementation, management and reporting.

• Budget, forecast, analyze and report on pertinent customer revenue, orders and marketing expenses.

• Identify and own emerging paid platform strategy and execution, including mobile.

• Identify trends and new technology taking place in mobile, viral marketing, blog and social networking spheres to help us stay ahead of the curve.

• Identify and create programs and promotions to grow membership and engagement within the social media and community space that align with Shopbop corporate objectives.

• Manage Paid Social Media budget and create analytics to quantify and qualify effectiveness of interactive campaigns.

• Collaborate and maintain close relationship with traffic organization to maximize reach of social media efforts

• Strategize global blog approach and strategy.

• Develop and manage relationships with social platforms, creative, and content providers, in the Fashion, Accessories and Lifestyle categories.

• Package and place original and syndicated content (video, etc.) through appropriate social channels.

• Monitor on-line conversations to determine reach and impact with on-line consumers.

• Work across departments to ensure alignment of all initiatives across all channels

• Drive compelling multi platform paid social strategy, designed to accomplish larger corporate objectives

Basic Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required. Bachelor’s Degree in Business, Marketing, Advertising or related field required

• 5 + years of concentrated experience with digital marketing platforms including Facebook, Instagram, Pinterest, SNAP, Tik Tok, Twitter, mobile, social media, social commerce and display; proven ability to significantly drive engagement and conversion.

• Multi-tasker who is well organized, with impeccable written and oral presentation skills

• Strong analytical capability with experience in forecasting and website analytics

• Excellent project management skills

• Creative thinker who can be both innovative while execution oriented.

Strong interpersonal skills and demonstrated ability to influence management

Preferred Qualifications

• Software Skills: Adobe Photoshop, Photo editing, HTML experience, Advanced Proficiency in Microsoft Office, Mastery in Microsoft Excel

• Experience in Online Marketing, Influencer marketing, Blogs, Social Media, & Web Analytics (Adobe preferred)

• Background in fashion ecommerce

Company - ShopBop