Influencer Marketing Manager
About SuperAwesome
SuperAwesome powers the kids’ digital media ecosystem. Our technology is used by hundreds of brands and content-owners to safely engage with over half a billion kids every month. The company has pioneered the kidtech sector technology which delivers digital functionality with a zero-data design to ensure total safety for children.
We are looking for an experienced influencer specialist to join our growing team to help scale the Creators business at SuperAwesome. This role will include supporting the sales team when securing influencer budgets, pitching talent/channels to brands and agencies who are the right fit and capable of the right creative to champion their brand/product! You will be managing branded campaigns and liaise between influencers (& parents of) and brands to successfully deliver to the campaign KPIs and report on them.
Responsibilities
Sales Enablement
- Responding to clients briefs across the US
- Build creative strategies and plans for clients
- Source and pitch the right talent for the brief
- Attend client meetings and support our sales team to educate clients on safe influencer marketing practices in the kid, family & U16 space
Relationship Management
- Develop a strong understanding of the kid and family influencer space
- Build and maintain relationships with kid and family creators
- Attend industry events such as VidCon, Clamour Con, Toy Fair, etc. to support our sales team, meet talent and connect with clients
- Educate and onboard talent onto SafeFam, our kid-safe content certification program.
Campaign Management
- Prepare talent briefs in line with the brand’s brief to fit their messaging and the influencer content
- Book and manage talent for brand campaigns
- Manage big scale projects across several markets
- Liaise with clients and talent on branded content executions
- Report on campaign results and success to the brand
- Occasional weekend and evening work during campaign launches
Requirements
- 2+ years minimum experience in influencer marketing
- Capable of building a briefing document for talent to work from
- Campaign management
- Confident liaising with talent and clients over email and phone
- Master multi-tasker
- Excellent people skills with a talent for building strong relationships
- Vast knowledge and efficiency with G-suite (including docs, sheets & slides)
- Top notch communication & problem solving skills
- Ability to keep calm under pressure and deliver excellent quality work in a fast-paced environment.
- A creative mind
- PATIENCE!
- HUSTLE!
Benefits
We’re a rapidly growing business with a serious track record and an awesome team atmosphere. This is a genuine opportunity to learn and grow, through real ownership and responsibility and hands-on mentorship from an experienced Senior Management team.
- Fully paid Medical, Dental, and Vision benefits
- 401K with 5% company match + profit sharing pension
- Unlimited PTO + 10 bank holidays
- Family Leave up to 4 weeks fully paid plus 4 weeks of reduced hours at full pay to accommodate transition back to work
- Pregnancy Leave 8 weeks full pay following the birth of the child
- Culture & Wellness regular team off-sites, lunches, wellness events and learning opportunities annually
We offer an incredible range of perks and benefits. During the pandemic, we are working hard to provide an amazing array of virtual benefits to our team stationed at home, from team lunches delivered to your door, to virtual socials. As soon as it is safe to do so, we will return to offering the full range that we normally offer.
