Head of Content, Social & Influencer Marketing

About Demandbase:

Our success depends on our ability to create a diverse, equitable and inclusive environment. We’re committed to attracting, developing, retaining and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we’re increasingly capable of living out our mission and providing real insight from our products to support our customers. We encourage people from underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

Demandbase, a leading SaaS-based B2B marketing technology company and San Francisco Business Times #5 Best Places to Work, is looking for more inspired and driven people to join us in our downtown San Francisco office. With a roster of dedicated, blue-chip customers that’s growing every single day, we’re in a phase of tremendous growth and establishing the team that will take us to the next level. As a company, we’re as committed to growing careers as we are to building world-class B2B marketing technology, all while enjoying an unparalleled work-life balance. If you love innovating and collaborating with highly intelligent, motivated people who are also pretty fun to hang out with, you’re probably a good fit for us.

About the role:

Do you create content in your spare time? Do you naturally love interacting with B2B thought leaders and influencers? Are you excited to be on the cutting edge, experimenting with the latest forms of content and social outreach?

Demandbase is seeking a Head of Content, Social & Influencer Marketing to develop and execute on integrated content and social marketing strategy to build awareness and trust in the Demandbase brand and accelerate revenue via thought leadership and word-of-mouth.

Content is much more than the written word. E-books and blogs are important, but so are videos, infographics, podcasts, and so on. The ideal candidate is a “T-shaped” marketer who goes deep on content and social strategies but also brings analytic, creative, search, and even marketing technology skills to the table. This role is a management position with one direct report (initially) and reporting directly to the CMO, but it also requires a hands-on doer who will execute with excellence on their own projects as well.

This role requires a high level of creativity, attention to detail, and project management skills.

Please note that due to the COVID-19 pandemic, the Demandbase offices will be closed for the foreseeable future and all positions are remote until further notice.

What you’ll be doing:

• Build and manage a rich content/editorial calendar that builds our brand and attracts a qualified audience to our owned properties (including blog posts, videos, e-books, reports, infographics, etc.).
• Engage in relevant discussions about our company, competitors, and/or industry, both from existing customers as well as from brand new audiences.
• Work with influencers to drive word-of-mouth for Demandbase.
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Track, measure, and analyze all initiatives to report on ROI.

What we’re looking for:

• 7+ years of experience managing content and social/influencer programs for SaaS companies.
• At least 4 years of management experience required
• Proven ability to recruit, hire and coach direct reports
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Track record of developing novel approaches within your team or company.
• Active and well-rounded professional presence on social media, with a command of each network and their best practices.
• A dual-minded approach: You should be highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• Bonus skills: HTML/CSS, Adobe Creative Suite.

Benefits:

Our benefits include 100% paid for Medical, Dental and Vision for you and your entire family, short-term/long-term disability, life insurance, flexible vacation policy and 401K. Due to the COVID pandemic the Demandbase offices are closed for the foreseeable future. When the office reopens, we also offer commuter benefits, free snacks, catered lunch every Friday, chair massages, weekly yoga and much more!

More About Demandbase:

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce and others rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500 and named a Gartner Cool Vendor for Tech Go-To Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.