Senior Global Marketing Manager - Lashes

Job Description Summary:

Global Marketing Senior Manager will be involved in all aspects of brand marketing. A key area of focus includes marketing plan development and implementation on a global level.

Responsibilities:

• Assists Director in all category marketing activities, planning and budgeting. Manages the execution of all plans on a global basis for all regions and accounts.
• Lead a Brand Marketing team by overseeing all efforts involved in traditional brand marketing – strategy, public relations, media, influencers, promotions, sampling, packaging, ecommerce, sales support, retailer signage

• Oversees category budget and program management of all projects to ensure alignment, accuracy and executional excellence

• Provides category and brand recommendations for promotional planning, and marketing support activities for both retail channel and e-commerce site
• Manages all aspects and works with all internal partners to develop promotional assortments, approve concepts, artwork, renderings, sell sheets, p+ls, support planning, forecasting for int’l & domestic retail accounts.
• Key role in leading digital media and communications including briefing agencies, establishing content and media strategy, establishing KPIs and goals, researching new platform opportunities, participating in the asset creation process.
• Establish influencer marketing strategy for US and global; brief and develop contracts with agencies, influencer selection and approval; leading the integration of content into marketing efforts
• Coordinates & interacts regularly with internal partners for brand integration and execution of all programs
• Works closely with Product Development and Creative teams to execute all artwork requirements for both existing & new items globally
• Reports to Director of Global Marketing
• 3 direct reports

(KSA) knowledge/experience, skills, ability & attitude Required:

• Candidate must be detail-oriented, collaborative, have a positive attitude, a self- starter, be well organized and possess good interpersonal skills.
• Marketing major required/MBA desired
• 10+ years progressive brand Marketing experience with a track record of success – Beauty or consumer packaged goods background preferred
• Experience working in both eCommerce channel and mass retail channel
• Social & digital media experience and knowledge
• Skills – strong strategic and executional skills
• Excellent communication and interpersonal skills
• Results-oriented
• Outstanding computer skills (Powerpoint, excel, etc)
• Travel required; approximately four times a year