General Description
- Spearhead influencer marketing and branded content thought leadership for internal and external communications
- Represent PMG's Influencer Marketing and branded content capability in key industry settings (e.g. as needed for client meetings, conferences, meetings, panels, etc.)
- Empowered to develop and sell through dynamic influencer and branded content programs for PMG's existing portfolio of clients and new business prospects
- Create and foster key partner relationships in the influencer and branded content space so PMG is always at the forefront of opportunities, betas, and overall support
- Oversee the operations and execution of influencer and branded content programs with the support of influencer marketing and branded content staff.
- Manage influencer marketing and branded content department staff, their day-to-day work and overall professional development and coaching
Skills & Experience
- 6+ years related work experience in an influencer marketing, communications or brand/account management function within a PR or advertising agency
- Bachelor's Degree or equivalent work experience
- Has strong knowledge of agency processes
- Ability to craft strategic, unique influencer strategies and campaigns with original ideation and leadership
- Excellent oral, written communication, and presentation skills
- Extremely organized, ambitious, and proactive
- Ability to create and nurture relationships within the influencer, entertainment, and retail industry with celebrities, publicists, managers, creators and influencers, etc.
- Self-Starter: Ability to effectively work independently in fast-paced, deadline-driven environments
- A detail-oriented multi-tasker, able to manage and prioritize multiple projects
- Passion for influencer marketing, creator-led content and brand marketing
- Experience in influencer management platforms (such as CreatorIQ, AspireIQ, TapInfluence) a plus
- Experience in digital and/or paid social a plus
About PMG
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver against its mantra of Digital Made for Humans™. With offices in New York, London, Dallas, Austin and Fort Worth, our team is made up of 300+ employees globally, and our work for brands like Apple, Beats by Dre, Sephora, Old Navy, Cole Haan, SurveyMonkey, and Ralph Lauren runs across 50+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies in the nation, and named Independent Agency of the Year by MediaPost, PMG has grown because of its commitment to continuous improvement, business integrity, and cultivating dynamic relationships. That's why the agency has retained 90% or more of its clients over several years, and why Ad Age ranked PMG in its annual Best Places to Work list six years in a row.
At PMG, one of our core values is to always change for the better. We want to stick to our values and commit to creating a more diverse and inclusive culture in advertising. PMG is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
