Associate Manager, Brand Strategy

In this time of national reckoning, we at Food52 are having hard conversations about our role in a food media landscape that overlooks marginalized voices. We're committed to building a community that values and honors the contributions of the Black, Indigenous, and POC communities to our shared culinary experience—starting with the Food52 family. You can read about our support of the Black Lives Matter movement on our site.

As part of an ongoing initiative, we are focusing our efforts to put diversity, equity, and inclusion at the center of our hiring process and our company culture—and build a team that better reflects our desire for equal representation in everything we do. Our goal is systemic change at Food52.

Food52 is an award-winning innovator in the kitchen and home space, using a unique commerce, content and community business model to reach a community of over 25 million cooks and home enthusiasts. We’re passionate about giving our deeply-engaged audience everything they need to eat thoughtfully and live joyfully.

We’re currently seeking a full-time Associate Manager, Brand Strategy to join our growing Brand Partnership Team in our New York City office. Reporting to the Director of Brand Strategy, this position will join an agile and fast-paced cross-departmental team that conceives and manages brand partnership strategy for a wide range of advertising partners across Food52. This role will play a crucial role in ideating and developing strategy for brand partners across Food52’s verticals that aligns with Food52’s brand sensibilities and advertiser objectives across digital, email, social, video, and experiential channels.

Personal Characteristics

• Collaborative: You’re a master at getting things done cross-functionally and believe it’s about the team, not the individual
• Entrepreneurial: You have a passion for content-driven advertising and are obsessed with innovating within the complex media and e-commerce landscape
• High-Energy: You’re infectiously optimistic and resilient, particularly in moments of change
• Natural Storyteller: You are a storyteller by nature and know good marketing when you see it. You understand how to develop brand campaigns to deliver on KPIs
• Detail-Oriented: You’re relentless in delivering best-in-class results for your clients. You’re always looking for new ways to address partners' business concerns and develop industry-leading strategy

Responsibilities

• Create unique, strategic proactive pitches and RFP responses for brands across social, influencers, podcasts, events/experiential, and branded content
• Develop brand positioning strategies and marketing materials to strengthen core categories and grow non-endemic categories
• Lead brainstorms and work with Sales leads on pitch ideation that marries brand partner initiatives with Food52 products to best meet advertisers' KPIs
• Work with Food52 partners and stakeholders to identify and leverage insights – both human and data-driven – that yield best-in-class thought leadership and creative strategy for our clients
• Study the competitive landscape and industry trends to identify unique, creative approaches and opportunities for our brand partners
• Work hand-in-hand with Sales, Client Services, Editorial, Creative, Product & Engineering, Commerce, and executive teams to shape results-driven strategy for Food52 brand partners
• Refine and contribute to the full suite of creative products and brand solutions across podcast, experiential, branded content, shopper marketing, and more

Requirements

• 3+ years experience in brand strategy and/or integrated marketing, ideally in home design and/or food — media publishing, agency or in-house experience is welcome
• Experience building proven campaigns across Retail, Entertainment, Beauty, CPG, Financial, Home, Alcohol, and Travel
• Demonstrated success in cross-team collaboration and working with internal and external stakeholders
• Experience in video, branded content, experiential marketing, influencer marketing, and/or podcast marketing
• Demonstrated ability to write quickly, gracefully, and accurately — and adapt to an established brand voice
• Ability to prioritize multiple high-priority tasks, manage your day-to-day schedule, and hit deadlines consistently
• Excellent written and verbal communication skills
• Experience in Keynote, Google Analytics, Quantcast

Compensation

• Competitive salary
• Comprehensive health, dental, and vision benefit options (including some that are free for you!), flexible spending account, and any-time access to professional mental health advice
• Annual bonus plan
• 401(k) retirement savings plan
• Free life and AD&D insurance
• Unlimited vacation days (including two company-wide weeks off for Summer Week & Winter Week!)
• Discounted gym memberships and a free Citibike membership
• Pre-tax commuter benefit plan
• Flexible hours and working arrangements
• So many snacks!