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Posted February 20, 2021
Nike

Brand Narrative & Experience Manager, APLA

Nike
Beaverton, OR, USA ⚠ [Archived] No Longer Accepting Applicants

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

WHO ARE WE LOOKING FOR?

As part of the APLA Brand Creative Studio, all teammates will be part of a team crafted to work end-to-end on creative projects across the Brand Architecture Dimensions of Storytelling!

The APLA Brand Narrative & Experience Manager is an important member of the APLA Marketing team - the team that crafts the future of one of the world’s most iconic brands, by fueling the inspiration and innovation that helps athletes make sport a daily habit. They drive narrative excellence and collaboration across multiple projects simultaneously, ensuring that all work is executed against the seasonal strategy. They work across several different mediums, including strategy, ideation, film, audio and headlines to ensure that the story is crafted and delivered masterfully! Narrative managers are great teammates with strategic, creative and production experience.

WHAT WILL YOU WORK ON?

With a clear focus on the annual concept map, they are responsible to drive and lead outstanding creative work in key areas of Nike’s Brand Architecture:

  • Brand Narrative - Working closely with the Global Brand Narrative studio, they align, plan and support in the execution of APLA Brand Narrative creative. Supporting the territory team’s in the adaptation and extension of global campaign creative as well as partnering on the origination of territory Brand Narrative campaigns.
  • Long-Term Consumer Concepts - Working closely with the Men’s, Women’s, and Kid’s Global Studios, they align, plan and support in the execution of LTCC’s. Supporting the territory team’s in the adaptation and extension of global LTCC creative.
  • Seasonal Category Stories - Working closely with the Men’s, Women’s, and Kid’s Global Studios, they align, plan and support in the execution of Seasonal Stories. Supporting the territory team’s in the adaptation and extension of global seasonal story creative.
  • Brand Experience - Working closely with the Global Brand Experience Studio, they transform the voice of the brand into the experience of sport across Live Experiences, Retail Experiences, and Virtual Experiences.
  • Athlete/Sport/Cultural Moments - Working closely with the territory Brand Creative Teams, they align, plan and support in the execution of tactical sport/athlete moments, win reactive creative, etc.
  • Paid Media Partnerships - Working closely with APLA Global Communications and Integrated Media teams, they will inform and consult on paid media partnership creative opportunities.
  • Influencer Marketing - Working closely with APLA Influencer Marketing team, they will inform, consult or lead key influencer marketing creative opportunities.

As leaders, they are diverse in thought and well connected to the outside world. They drive the team with energy and always lead by example.

They will identify creative partners and vendors to develop, produce, and deliver premier creative assets across a range of mediums and production approaches. They report to the APLA Creative Director and are key partners to all Geo and City Brand Narrative & Experience Managers.

WHO WILL YOU WORK WITH?

  • Global Brand Defining Studio
  • Global Brand Innovation, Concepts, Athletes & Purpose Studio
  • Global Men’s, Women’s, and Kid’s Brand Creative Studios
  • Global Brand Experience Studio
  • City Brand Creative Teams
  • Geo and City Marketing Leads
  • Geo Cross-Functional Teams
  1. Voice of the Brand: Set the vision and strategic/creative direction while running internal and external squads.
  2. City Consumer Experience: Create the work we need to make city consumer feel and do sport, with pre-determined landing places for deliverables.
  3. Drive work aligned to the annual concept map: Drive Brand Narrative, LTCC, and Seasonal Category Stories aligned to the annual concept map across origination, extension, and adaptation approaches.
  4. Support a collaborative creative process: Ensure the brand creative team is working as an aligned team to drive amazing creative work, with all voices being heard.
  5. Partnership with City and Geo Marketing Leads: All work will live in the city and fuel deep consumer journeys. This takes close partnership at the city level and across all partner functions in both city and geo.

Specific tools/meetings to drive the above:

  • APLA Brand Creative Air Table
  • Brand Creative Weekly Staff Meetings
  • APLA Brand Creative Wall Session
  • APLA Seasonal IMM
  • APLA Seasonal Brand Exchange
  • 1:1’s

WHAT YOU WILL BRING?

  1. University degree
  2. 5+ years of experience in Brand Creative/Advertising/Promotion
  3. Hybrid experience in traditional and digital communications
  4. Strong experience across narrative storytelling/film/graphic design/digital production
  5. Excellent written and verbal communication skills, including presentations on complex business issues

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.