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Posted March 19, 2021
The Estée Lauder Companies Inc.

Manager, Social Media Influencer, Too Faced Cosmetics

The Estée Lauder Companies Inc.
Irvine, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Summary

This is a hands-on, role-up your sleeves position with a get the job done attitude will be a member of the brand’s influencer relation’s team. The ideal candidate has experience working with influencers and agencies to negotiate content plans to strategically drive consideration, engagement, sales, and loyalty. This position will have employee management experience with a proven track record in training, coaching and career development.

Key Responsibilities

  • Help implement global influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content and networking
  • Retain current influencer base and grow new influencers as ambassadors of the brand
  • Help ideate and host influencer events and pop-ups, as well as execute social/digital activations for key brand launches
  • Support development of global influencer marketing strategy to encourage advocacy and support key launches
  • Identify and execute influencer partnerships
  • Understand the influencer landscape, their social platforms, content creation patterns and their work within the beauty industry
  • Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
  • Use tools such as Tribe Dynamics and Tagger for social tracking, database management, and reporting on brand and campaign KPIs for the global team
  • Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
  • Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape
  • Monitor, track and share new digital and social trends, tools and platforms to connect with brand strategies

Qualifications

Desired Skills and Experience

  • Minimum 5 years of experience
  • Extensive networks across social media talent to leverage on behalf of the brand
  • Demonstrated knowledge of emerging talent and platforms to keep our brands relevant, relatable and aspirational with consumers
  • Must possess excellent, persuasive communication skills
  • Demonstrates collaborative and strategic thinking to deliver breakthrough, brand-building ideas
  • Demonstrates agility and adaptability in rapidly evolving landscape
  • Active engagement in online and social media
  • Must be highly organized and have excellent time management and execution skills
  • Must have experience in beauty, fashion or similar category

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].