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Posted February 22, 2021
Cipher Skin Inc.

PR and Brand Communications Manager

Cipher Skin Inc.
Denver, CO, USA ⚠ [Archived] No Longer Accepting Applicants

Reports to: VP of Marketing

About this Role

At Cipher Skin, we push the boundaries of what is possible. We're building the next generation smart clothing that tracks and measures motion and biometric signals from human bodies and the built world. We're on track to creating the world's largest database of objects in motion unlocking visibility and predictability in the human body and the world around us.

The PR and Brand Communications manager will bring storytelling magic to Cipher Skin. You're the right person for this role if you know where to look for a story, how to uncover it, and where to run it. You're also fascinated with new forms of media and can adapt any story no matter how big or small. Your responsibilities will include owning and managing brand communications, media relations, public relations, and social media.

Job Responsibilities

Public Relations

  • Create and manage PR strategies to support brand awareness and adoption of Cipher Skin.
  • Build and nurture relationships with press across business, tech, and industry specific media.
  • Develop PR materials, including announcements, messaging, pitches, press kits, etc.
  • Manage attendance, speaking submissions, and internal process for Cipher Skin's events, conferences, and speaking engagements.
  • Manage any external partnerships supporting public relations activities.
  • Measure and track the performance of our PR programs based on agreed upon metrics and KPIs.

Social Media

  • Build social media strategies to grow our organic social presence and influence.
  • Create organic social content that is informative, appealing and delivers to goals.
  • Handle social listening within our social channels, ensure we are engaging and responding to our community; help identify common trends/feedback/insights.
  • Build out an influencer relations program for Cipher Skin. Identify key influencers, develop relationship building and eventually co-marketing plans.

Brand

  • Partner with VP of marketing to build brand guidelines, design systems, and positioning.
  • Oversee development, updating, and distribution of brand messaging/positioning guidelines, style guides, and other assets.
  • Ensure consistency in brand look/feel/messaging and enforce brand standards internally and externally.
  • Manage digital assets to ensure team members have quick access to content, collateral, and resources.

Requirements:

  • Bachelor's degree in communications, marketing, journalism, public relations or comparable field.
  • 5+ years' experience in a public relations or brand marketing role, with at least 2+ year experience doing PR in-house, and 1+ year experience managing social media.
  • Strong writer with the ability to write in different formats and for different audiences.
  • A technical mind with the ability to quickly extract, synthesize, and relay key information from multiple sources without becoming overwhelmed.
  • A strong eye for design and previous experience working with creative teams and designers.
  • Relationship builder with strong social skills enabling your influence at all levels.
  • Comfortable working with and driving consensus across multiple stakeholders, including executives.
  • A reputation as a self-starter. The right person will also be adept at working in a team environment to define new processes and policies
  • Tech and/or B2B software experience is beneficial but not required.

To learn more about Cipher Skin, visit our website https://cipherskin.com