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Posted February 23, 2021
Social Studies

Social Media & Community Associate

Social Studies
Brooklyn, NY, USA ⚠ [Archived] No Longer Accepting Applicants

About the Company:

Social Studies is a digital product platform that rents professionally curated party kits, complete with everything from flatware to flowers. Led by the former Vanity Fair Events Director, Social Studies makes it easy to say “yes” to hosting by providing digital convenience, curation & affordability, along with personalized guidance, go-to content and elevated partnerships.

Position Objective:

The Social Media & Community Associate will manage our ever growing social footprint across all social channels and have a passion for community management. Additionally you will own and thoughtfully scale our Ambassador program to drive brand awareness and sales through local networks and UGC campaigns. This role is a dual report into the Vice President, Marketing and Marketing Director.

The ideal candidate is passionate about marketing, social media and fostering a community who loves entertaining, culture and all things home. You’re a content creator and a natural networker with an elevated eye and deep understanding of each social platform's unique needs across video and photo. This role requires a strong copywriter with a unique style that’s the perfect blend of cheeky and approachable; your voice will be our social media storefront, and lead our community program. You obsess over design, are highly creative and full of ideas but also think strategically. Constant evolution and learning is a given in this position and you’ve got your pulse on the newest trends in social media, and an eye on brands with innovative Ambassador programs.

RESPONSIBILITIES:

Social Media

  • Plan and execute social media strategy, aligned with marketing and content calendars, to support business goals, drive awareness, traffic, and sales
  • Manage and maintain all social channels including Instagram, Pinterest, Facebook, and Spotify
  • Launch and manage Tik Tok and YouTube channels
  • Pitch and design new creative templates and ideas to support marketing & product initiatives (video editing + graphic design)
  • Create and edit high-quality content and translate from copy to video/photo, Reels, TikTok, YouTube and beyond
  • Organically grow social following across all channels to hit monthly/quarterly follower goals while maintaining high engagement
  • Actively participate in our comments and DM’s daily
  • Own the social media content calendar and publishing cadence for social channels that aligns with brand marketing calendar, editorial, and cultural moments & trends
  • Own day-to-day planning and execution, including caption writing, curating UGC, post scheduling, and community management
  • Maintain a consistent social media publishing schedule, always ideating new content opportunities and campaigns that are cohesive and on-brand
  • Ensure diverse backgrounds are reflected across all channels (age, gender, race, location)
  • Work closely with digital marketing team on paid campaigns
  • Proactively work with UGC contributors on permissions for image usage
  • Organize and manage our growing library of UGC content
  • Provide weekly reporting and analysis - monitor, analyze and report social metrics to propose effective strategies for community growth
  • Brainstorm and execute new ways to engage our social audiences while communicating core brand messaging
  • Ideate, manage and execute giveaways to drive growth and engagement
  • Support and collaborate on marketing campaigns and influencer outreach

Community & Ambassadors

  • Manage our Party Animal Ambassador program and thoughtfully grow the program in 2021 by onboarding additional members, always with an eye for diversity in age, gender, race and location
  • Evolve & add to ambassador communication platform stack
  • Actively engage with ambassadors daily via Instagram
  • Align with the executive & marketing team on goals for Ambassador program and define a strategy & roadmap to show growth quarterly
  • Work closely across departments to activate Ambassador gifting campaigns
  • Ideate, pitch and manage UGC concepts & publish dates
  • Manage monthly email communications, drive voice and content for monthly newsletters
  • Manage the Ambassador content calendar within Marketing’s monthly plan
  • Create stories and campaigns to feature Ambassadors on our promotional & content channels with the intent to drive sales
  • Manage all Ambassador inbound requests for gifted kits and when applicable, decor, F&B
  • Manage all affiliate needs and field questions
  • Manage national Ambassador events (virtual and IRL) within approved budget
  • Update contracts and draft/send new contracts when onboarding Ambassadors
  • Manage the onboarding process including production of Zoom orientation, coordinating calendars internally and externally, and design needs
  • Manage swag package for new ambassadors and distribution

Qualifications

  • Bachelor's degree from 4 year college or university
  • 3+ years relevant experience across social media and community management
  • Extremely detail orientated
  • Multi-tasker and hyper organized across internal and external communications
  • Excellent service and hospitality skills, with a smile
  • Strong interest in entertaining, lifestyle, home, culture hospitality and travel industries
  • Strong presentation development and delivery skills
  • Writer with a knack to connect across channels - creating must-read monthly email newsletters for our Ambassadors, then nailing an IG caption
  • Expert content creator, producer and editor for video and stills across Instagram (all platforms), Facebook, Pinterest, TikTok, YouTube, Zoom
  • Highly proficient in Keynote, Pages, Microsoft Office Suite and Google Docs
  • Strong analytical and reporting skills with deep knowledge of Google Analytics and reporting tools used across all social media platforms
  • Event support and experience
  • Experience working on paid campaigns is a plus
  • Poised and polished with a professional mindset with superior judgment
  • Capable of operating in an evolving and often unstructured environment
  • Able to work independently as well as part of a team
  • Role is flexible to be in NY, Austin or based remotely for through 2021 with some required travel for planned team and staff meetings
  • Must love cats, dogs, or both

Benefits:

  • Ground floor opportunity to significantly impact a startup company that is poised to revolutionize an industry
  • Competitive salary
  • Fast paced growth
  • Outstanding healthcare and dental benefits
  • Paid holidays and a progressive vacation program

APPLY TO: [email protected]