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Posted February 24, 2021
Skin PS Brands

Influencer Marketing Manager (SLMD Skincare)

Skin PS Brands
Culver City, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Title: Influencer Marketing Manager

Reports to: Vice President of Marketing

Job Description:

SLMD Skincare, a direct-to-consumer beauty brand co-founded by Dr. Sandra Lee aka Dr. Pimple Popper has an exciting opportunity for a talented, hard-working Influencer Marketing Manager to join our fast-growing company. This position will be responsible for developing & nurturing relationships with influencers & spearheading initiatives like product launches, paid campaigns, and product sends to drive incremental awareness for SLMD Skincare across digital & social platforms. You will be an expert on various influencer outreach and engagement tactics and will also understand the ins and outs of social marketing, including a willingness to dive into channel nuances. Lastly, the candidate will be able to creatively think outside of the box, have an eye for detail, and a willingness to quickly pivot strategies based on shifting priorities. The ideal candidate requires strong relationship management skills, excellent communication/written skills with an expert knowledge of the influencer marketing landscape.

Key Responsibilities:

  • Drive relationships with content creators/influencers across key social channels including Tik Tok Instagram & YouTube.
  • Grow brand awareness/advocacy & drive incremental exposure for our key products while bringing the SLMD Skincare story to life.
  • Be an in-house expert on our product lines & educate content creators to insert benefit into the conversations of trends, solutions to skin conditions etc.
  • Manage organic and paid influencer collaborations and product gifting with creators.
  • Scale and refine influencer outreach strategies.
  • Analyze and distribute weekly, monthly, quarterly reports on influencer performance and analyze in relation to competitors.
  • Continuously engage with existing group of influencers to drive promotion frequency.
  • Become obsessed with our influencer partners to drive stronger relationships.
  • Structure and negotiate partnerships with influencers that create a win-win outcome.
  • Serve as seamless liaison between our unpaid and paid influencer campaigns.
  • Manage and execute our gifting programs for influencers.

Skills & Experience:

  • 3+ years digital influencer experience.
  • 3+ years marketing, PR and/or digital experience.
  • A keen intuition for what messages will resonate with skincare influencers.
  • Strong relationship management skills.
  • A passion social media and beauty/skincare.

About SLMD Skincare:

SLMD Skincare was launched in February 2017 to bring effective and innovative skincare solutions that work to bridge the gap between a trip to the drugstore and a visit to the dermatologist. A clinical, dermatologist formulated brand with a witty and innovative social presence, SLMD Skincare is quickly garnering loyal fans and growing in popularity. SLMD Skincare was created by world-renowned, board-certified dermatologist Sandra Lee, MD, better known as Dr. Pimple Popper. Dr. Pimple Popper is a digital media brand that sets out to promote the practice of dermatology and to educate and advise the masses on proper skin care and dermatological procedures. As of January 2020, Dr. Pimple Popper has amassed over 6 million subscribers and over 3.8 billion views on Youtube. Digital reach for the Dr. Pimple Popper brands exceeds 10 million around the world, including the @drpimplepopper Instagram account with over 4.2 million followers. The hit show “Dr. Pimple Popper” on TLC is the #1 rated cable, original programming television show on Thursday nights, averaging over 2.6 million viewers per episode.