Skip to main content
Posted February 24, 2021
PETROL Advertising

Brand Manager

PETROL Advertising
Burbank, CA, USA ⚠ [Archived] No Longer Accepting Applicants

As a Brand Manager, you will oversee some of our upcoming IP’s and games that are within the group of companies. You will be reporting into the parent company's executives, sister companies, and Petrol's President and CSO, and will develop strategic solutions for bringing products to market. This includes the brand strategy, research, audience segmentations and go-to-market strategies. You will work with the publishing, development and agency teams to provide comprehensive solutions.

Daily Responsibilities include the following but not limited to:

  • Build brand strategies for GTM plans and projects
  • Integrate Plans with teams globally
  • Project manage programs and work with teams to build campaigns that resonate with global audiences
  • Work with all teams including creatives, communications, PR, Developers and Publishing

Required Qualifications:

  • 5 -7+ years of experience in marketing experience - delivering successful campaigns to audiences in NA an EU.
  • Experience in crafting campaigns for gaming and entertainment audiences across all forms of media
  • Experience with all forms of marketing from retail to channel to influencer marketing a plus
  • Experience with working on mobile franchises, PC franchises and console games a plus
  • Experience with feedback and collaboration with in-house strategists, creatives, and external agencies/partners
  • Experience partnering with 3rd party partners to gather insights or research and the ability to interpret that research into tangible and executable action plans
  • Experience measuring performance both for paid and organic media types
  • Experience working with social teams to help measure results and sediment
  • Experience with working on multiple products at once.
  • Experience with global campaigns both digital and OOH and OTT
  • Experience with common marketing analytics platforms or tools
  • Experience working directly with product owners and game developers
  • Working knowledge of business objectives and business frameworks (finance and budgeting, operations, project management)

* Final candidates must complete and pass background check.

While performing the duties of this job, you will be frequently sitting at and using a computer, mouse, keyboard and various types of software. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.