Esports Partnerships & Brand Activation Manager
Esports Partnerships & Brand Activation Manager
Marketing
Hybrid Remote, Fremont, California City Of Industry, California
Description
We are looking for an Esports Partnerships & Brand Activation Manager to expand our presence in the competitive gaming ecosystem through strategic partnerships, sponsorships, and creator collaborations. This role focuses on identifying and activating opportunities with esports teams, players, and events then translating those partnerships into impactful content, brand credibility, and product adoption for our gaming peripherals, and other product lines.The ideal candidate understands the esports landscape, knows how to evaluate partnership value, and can turn esports moments into marketing leverage across content, social, and campaigns. Essential Duties and Responsibilities: Esports Strategy & Partnerships
- Identify and secure partnerships with esports teams, players, leagues, and tournament organizers
- Evaluate opportunities based on brand alignment, audience reach, and ROI potential
- Build and maintain relationships with key stakeholders in the esports ecosystem
Brand Activation & Campaign Integration
- Develop and execute esports activation plans tied to product launches and GTM initiatives
- Ensure partnerships translate into content, storytelling, and measurable brand impact
- Coordinate event-based activations, sponsorship deliverables, and on-site opportunities
Content & Marketing Integration
- Collaborate with social, video, and editorial teams to amplify esports partnerships
- Turn esports moments (wins, tournaments, player stories) into engaging content opportunities
- Ensure consistent integration of peripherals into esports narratives and content
Influencer & Player Collaboration
- Manage relationships with pro players and esports creators
- Oversee product seeding, usage integration, and testimonial development
- Ensure consistent content output from partners (UGC, social posts, event coverage)
Performance & ROI Tracking
- Track partnership performance (reach, engagement, content output, brand lift)
- Evaluate effectiveness of esports investments and optimize future strategies
- Provide clear reporting to leadership on impact and opportunities
Required Qualification:
- 4–7 years of experience in esports marketing, partnerships, or gaming marketing
- Strong understanding of esports ecosystem (teams, leagues, tournaments, creators)
- Experience managing partnerships, sponsorships, or influencer programs
- Ability to connect brand goals with esports opportunities
Preferred
- Experience working with gaming or tech brands
- Familiarity with peripherals GTM cycles, and launch planning
- Experience with global–local marketing coordination
Working Conditions:
- 30% travel
- 70% Office: Typically works in an office environment
- Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time
$80,000 - $120,000 annually is the estimated pay range for this role working in Fremont or City of Industry, California offices. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on the qualifications & experience of the candidate relative to the role. ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
