Social Media Manager

Position Description

**Only U.S. Citizens and those authorized to work in the U.S. can be considered as W2 candidates.**
Title: Social Media Manager
Location: San Diego, CA or Mountain View, CA
Duration: 9 months

Client maker of TurboTax, QuickBooks, and Mint, is searching for a Social Media Manager to help build the TurboTax and Client Accountants brands and social channels.

The right candidate will have deep social media expertise, a passion for driving innovative social campaigns as well as a demonstrated track record of developing and executing digital marketing programs that deliver measurable increases in brand awareness and customer engagement.

Responsibilities include: driving the editorial calendars for owned social channels, supporting integrated social campaigns, supporting influencer programs, and driving blog SEO and content development.

We are looking for a compelling communicator with a proven ability to collaborate with cross-functional teams of internal stakeholders, external vendors and agency partners, while managing agency and program resources. Success in this role will require collaborating across, and achieving business goals for, two different organizations within the company. This position will require a balance of strategic and creative thinking, a proven ability to execute and a roll-up your sleeves to get-it-done mindset.

The ideal candidate is a social media-savvy professional with a proven ability to excel in an extremely fast-paced environment. The position requires a self-starter who can quickly jump in and be a key part of a high-performing communications team.

This role is a contract position and reports to a Sr. Communications Manager within the Consumer Group, who is based in San Diego, CA, and is a part of the Client Global Communications organization.

Responsibilities

Help build the TurboTax and Client Accountants social channels, with a focus on, but not limited to, Twitter, Facebook, LinkedIn, Instagram and TikTok
Develop social media strategies and execute programs and content strategy in support of business unit goals
Execute and drive daily social content, campaigns, influencer programs and content partnerships
Support high-impact social and influencer campaigns to drive brand awareness and affinity for TurboTax through a highly visible brand campaign
Drive the redesign for the TurboTax blog, collaborating with designers, developers and internal stakeholders
Manage content development and search engine optimization (SEO) for the TurboTax blog
Coordinate with internal stakeholders to develop editorial calendars and activations for Brand Ambassador communities
Pull metrics and review platform/campaign analytics to develop reports and provide recommendations for optimizations
Build measurability into social and content programs; analyze and assess the effectiveness of projects and campaigns
Identifying social influencers, building relationships and programs to amplify PR programs and messages with key audiences
Drive positive brand sentiment in social by actively engaging with customers and brand advocates
Liaison with the care organization to help mitigate customer concerns in social
Effectively manage agency partners and program resources
Represent communications strategies, plans and results across the organization, including senior level executives
Work cross-functionally with internal stakeholders from: marketing, product management and customer support
Work effectively, as needed, with management team to handle crises and high-profile issues deftly, protecting and furthering company and brand reputation

Qualifications

A degree or diploma in journalism, marketing, communications, or related field, preferred
5-7 years’ experience in an agency or corporate environment, consumer or tech preferred; working directly in social media
Deep social media expertise and passion for all things social. Active personally and professionally in social channels (e.g., Facebook, Twitter, LinkedIn, Instagram and TikTok), and an early adopter of new trends and platforms.
Proven ability to develop and execute innovative, impactful social marketing campaigns and programs
Experience writing social copy, creating social calendars and engaging with consumers and businesses via social community management
Exceptional communication skills (both written and spoken)
The ability to manage multiple tasks and programs simultaneously and successfully, prioritize effectively, and navigate high-pressure situations
Strong problem solving skills
Experience in search engine optimization, blog management and blog content development
Ability to formulate a POV and clearly articulate it to key stakeholders
Proactive self-starting approach and desire to learn
Demonstrated ability to partner and collaborate across a broad range of stakeholders
Fluency with Sprout Social, WordPress, BrandWatch and Tableau a plus