Senior Account Executive

Jasper Paul PR & Marketing is in search of a Senior Account Executive to join our team. The Senior Account Executive will serve as the day-to-day contact for 4-6 client accounts with support from senior management as well as a dedicated account coordinator. The SAE should have experience in broad PR skillsets from strategic planning, writing and working directly with client contacts. Additional expectations include the day-to-day management of an account coordinator to review materials, social media content calendars, strategy plans and more.

Responsibilities include:

• Developing and growing client relationships.
• Understand clients’ goals and objectives and manage client expectations, timelines, strategic plans
• Management of a growing team (interns, account coordinators, etc.); this job will require management of at least one account coordinator to start
• Execution of strategic public relations plans which usually includes 1-2 press releases per month, 2-3 proactive pitches and assistance in marketing initiative (ie. influencer engagement, events, promotions, etc.)
• Develop press releases, pitches as well as marketing copy for social media, newsletters, blogs and more
• Monitoring and assistance in execution of social media content plans for 3-5 social media accounts from approving content calendars, assisting in taking photos, ideation of unique creative content and partnerships, etc.
• Monthly reporting to clients of results including: Meltwater reports of media results, marketing initiatives, proactive pitches and social media month recaps
• Delegation of tasks as well as setting and meeting client deadlines; we utilize Asana as a task management skill

Experience Requirements include:

• 3-5 years of experience, preferably in agency setting
• A passion for the hospitality industry
• Experience forming strong client relationships
• Strong writing and editing skills in AP style – press releases, pitches, newsletters, etc.
• Experience in Cision and monitoring programs (we use Meltwater for monthly and quarterly reporting for media results and Iconosquare for social media)
• Ability to thrive in an independent work environment – self-starter, sets own deadlines, etc.
• Ability to manage multiple tasks and projects at a time, delegate appropriately, ask for assistance, etc.
• Client-facing experience in presentation of strategic plans, advising on marketing promotions, etc.
• Strong media contacts, preferably in the hospitality industry and St. Louis media markets, to deliver consistent results
• Ability to think creatively for unique programming and partnership ideas for clients in the hospitality industry
• Creative skills preferred i.e. photography, Lightroom, Photoshop, Canva, etc.
• Ability to upwardly communicate to clients as well as senior management
• Understanding of the agency work environment and desire for continuous improvement and learning
• Ability to perform under pressure with confidence and adapt to changing environments
• Desire to share knowledge with team members to identify trends, new opportunities for clients, etc.

Benefits include:

• Flexible work environment: we work from home on Mondays and Fridays, unlimited vacation days and flexible 40-hour work week for personal needs
• Contribution to a SEP IRA (after 2 years of employment)
• Stipend for premium payment for health insurance
• Reimbursement for miles as well as dining allowances to support client
• Assistance in costs for technology needs, if approved – ie. new computer or phone
• Reimbursement for approved professional development opportunities – ie. classes, conferences, paid webinars, etc.