Marketing Manager
OtO Inc. is a funded, rapidly growing consumer electronics startup that is changing the way home owners care for their outdoor space. We are building the world’s first truly smart device for your yard.
You will have the exciting opportunity to work across different areas of the business, challenge yourself to grow, and leave your mark on a world-first product.
We are looking to add an experienced Marketing Manager to our rapidly growing team. They will play a key role in powering our marketing flywheel and taking our online brand delivery to the next level.
This role requires a savvy and creative marketer who can execute programs and content that builds brand awareness, establishes an authentic brand voice, and optimize the online funnel.
The ideal candidate is someone who isn’t afraid of voicing their opinion, has the ability to take initiative in a constantly-changing work environment, able to let their personality shine through content creation, and a willingness to adopt a generalist approach.
What you’ll do
- Social media content creation, management & community engagement
- Bring to life the OtO brand voice by executing an engaging social media content strategy
- Create smart, compelling content that informs and entertains our target audience – excellent copywriting skills required
- Identify, establish, and maintain relationships with affiliate partners and influencers to nurture their experience with the OtO platform
- Leverage influencers to drive sales and brand awareness
- Digital paid ads
- Build paid marketing campaigns and test new tactics, messaging and audiences to improve CPAs; experiment with new tactics that move the needle
- Research and leverage industry trends and competitive analysis to inform marketing strategies
- Ecommerce website & email optimization
- Be the key business analyst on the OtO Lawn website, create regular reports on the business and provide insight-driven recommendations
- Manage and maintain the e-commerce site with support from the digital, product and marketing team with new products/promotions, optimizing the online store funnel and conversion
- Build and execute strategic email nurture campaigns, and associated reporting
Key Qualifications
- 2-3 years of overall work experience in a marketing environment (startup experience a plus)
- Experience managing a website (Shopify, a plus)
- Highly creative with a flair for storytelling and experience creating graphics using Canva or Adobe Suite products
- Experienced in clever, engaging content creation that builds a strong brand across multiple platforms and mediums
- Must have experience with Adobe Suite products and writing, shooting, editing, and creating engaging short-form video (Reels, TikToks)
- Exceptional writing and keen ability to tailor to our audience, mandatory
- Blog writing experience, a plus
- Fluency in Google Ad Manager, a plus
- Extreme attention to detail and commitment to flawless execution
- Excellent communication and project management skills
- Self-motivated and resourceful
- Proven ability to thrive in a fast-paced, startup environment
- Connected and active in the Texas startup scene, a plus
- Can easily adapt to changes and effectively approach issues and identify opportunities from a unique perspective
- Tapped into email/digital/search/influencer/social media marketing trends, platforms, and tools
Benefits
- Competitive salaries
- Passionate and experienced team
- Remote work opportunities
- Professional & career growth
- And much more!
Note that this is a contract with opportunity to be renewed or moved to full time.
About OtO
Never worry about your lawn again. We’re building OtO Lawn: the world’s first smart sprinkler that saves you time and money on lawn maintenance. Reduce water wastage with precise irrigation zones and avoid the places you don’t want to water. With the advanced long range 360° nozzle, reach more of your lawn from one compact device.
Our mission: to make lawn and garden care easier and more enjoyable through technology & excellence in engineering.
Our vision: to unite technology with nature to design a better, more sustainable future for all.
Be a part of something big. We are a growing, ambitious team that puts solving our customer’s problems first. Learn more about OtO on our LinkedIn page or website.
