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Posted March 04, 2021
L'ANZA Healing Haircare / DAVEXLABS LLC

Marketing Coordinator

L'ANZA Healing Haircare / DAVEXLABS LLC
Santa Monica, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Full-Time Marketing Coordinator (Beauty Industry)

Overview

Love Hair & Beauty? Are you addicted to all things social? Do you love creating content & think out of the box? Does research & launching new products spark your interest & get your creative mind flowing with ideas? Do you spend your days scrolling through Instagram, watching TikTok videos & beauty tutorials on YouTube? Is marketing your passion? Then we have perfect position for you!

L’ANZA, a professional haircare manufacturer located in Santa Monica, is looking for a highly creative individual who wants to step into the beauty industry with our open position for Marketing Coordinator. Looking for a recent graduate who has majored in business/marketing/communication with an interest in social media marketing & PR or someone who has entry-level experience working with beauty brands. The right candidate will possess a positive attitude and be well-versed in social media channels and fundamentals of brand marketing. Must be a team player with a great attitude and strong work ethic.

Skill Requirements

  • Expertise in Excel & PowerPoint
  • Experience with Adobe Acrobat, Illustrator, Photoshop, & Canva a plus
  • Good communication, organization, & creative writing skills (A MUST)
  • Passion & willingness to assist in a variety of creative & administrative tasks as well as being team player
  • Social Media savvy especially with Facebook, Instagram & TikTok platforms
  • Community Management

Essential Responsibilities & Duties

  • Social media post content creation and copywriting (heavy focus on Facebook and Instagram).
  • Coordinate beauty influencer mailings, digital campaigns, contests.
  • Organize PR lists, contact influencers, track product placement.
  • Help & Create Social Media Posts, including working with Art Department on assets.
  • Participate in Brainstorming Sessions to develop & execute social media campaigns.
  • Research current Hair Trends, Key drivers, and up & coming nano/micro influencers.
  • Maintain Data base and help with product mailings.
  • Help organize Facebook/Instagram Lives and launch events.
  • Additional administrative tasks to support digital team.
  • Responsible for competitive analyses and insights projects that inform future strategies.
  • Monitor marketing industry news and submit reports on emerging trends to management each month.
  • Complete Market Research for target demographic, competition, and product positioning.
  • Create dynamic, unique, and engaging content.
  • Manage Test Salon Schedule for product testing & influencer appointments.
  • Creative e-blasts, press releases, and surveys.
  • Community Management- respond to inquiries and DMs from social accounts & website mailbox on a timely basis.

Education and/or Experience:

  • College degree or equivalent experience required
  • A minimum of 1-2 years’ experience in marketing with a proven track record of success
  • Interest in the hair care & beauty industries is ideal
  • Proficient in PowerPoint, Excel, Word and Outlook, and Social Media Platforms
  • Exceptional verbal and written communication skills
  • General understanding and passion for marketing and the beauty industry

Join a hardworking team in a fun & creative environment & learn all there is to know about digital and beauty marketing in the real world! If you have a passion for all things beauty and want to combine your marketing skills with your love of hair while getting real world experience, then we want to hear from you.

Location: Santa Monica, CA - Currently remote due to Covid

Salary: To be discussed with applicant, based on relevant experience.

About L’ANZA/DAVEXLABS

From care to color, L’ANZA heals, seals, and protects hair around the world, while utilizing the latest technology available to keep their product performance ahead of the rest. L’ANZA, an independently owned brand manufactured in the US, is the only brand able to heal the hair, delivering maximum shine and color that lasts. The brand maintains a green commitment by ensuring that all of products and actions support a healthy and sustainable Earth. L’ANZA is proud to be a professional, diversion-free brand, creating the finest professional haircare products, tools, and education in the world. All L’ANZA products are free of sulfates, sodium, chloride, paraben, gluten & EDTA.