Assistant Manager, Global Communications, La Mer

Primary Objective

The Assistant Manager will support the day-to-day development and execution of Global Communications and Influencer Marketing strategies, initiatives and activations. This role will help identify influencers, partners and talent for all Global programs, with a special focus on China/Greater China relevant talent. This position will aide in liaising with regions, PR Managers and cross-functional teams to ensure seamless communication across all programming.

• Influencers (30%)
  
  • Act as the key lead on China influencer landscape and stay current on up and coming / rising talent in China/Greater China
  • Assist in identifying influencers for NPL and campaigns; liaise with Regions for recommendations
  • Keep a pulse on the influencer landscape, including fashion/lifestyle influencers, celebrities, artists, musicians
  • Manage logistics and coordination for all Global appearances and content shoot
  • Lead Advocacy Strategy and develop Playbook for local market execution
  • Assist in development of yearly Influencer Strategy and guidelines/tools as needed
  • Manage influencer reporting dashboards and provide necessary analytics for influencer identification and performance recaps

• Product Launches & Campaigns (30%)
  
  • Proactively brainstorm with team to develop innovative and engaging influencer and communications strategies
  • Manage GC strategy for all 3-star programs and select 4/5-star programs; collaborate with cross-functional teams to complete asset checklist, channel brief and Go-to-Market Toolkit
  • Manage asset creation and guidelines for all launches including creative mailers, event guidelines, influencer content guidelines, press releases, Q&As and product presentations
  • Manage creative mailer strategy and collaborate with Creative Packaging to develop globally produced creative mailers; manage all market forecasts
  • Liaise with Product Marketing and markets for all launch recap needs

• Global Events/Activation (25%)
  
  • Assist in the planning and execution of Global influencer activations (1-2 times per year)
  • Lead all influencer/advocacy Global pilot events and develop guidelines for local market execution
  • Develop Global influencer activation recaps and key learnings

• Market (10%)

• Manage Global spokespeople and ambassador requests for interview and in-person appearances; liaise with market to manage their proposals, brief/prep ambassadors and travel into market with ambassadors as needed
• Manage and coordinate international editor / influencer visits to Lab/Spa de la Mer on behalf of markets
• Assist markets with ad hoc asset requests

• Administrative (5%)
  
  • Manage all SAP invoicing and International team CMC reconciliation
  • Manage market rebills
  • Manage product closet and Global partner/ambassador send outs
  • Manage ad hoc market requests for samples/products not readily available in market

Requirements

• 3-5 years of Communications, Influencer Marketing or Event/Agency experience
• Bachelor degree
• Strong understanding of China/Greater China region and cultural nuances preferred; fluent or conversational in Mandarin a plus
• Ability to own and manage multiple projects and meet deadlines in a fast-paced environment
• Excellent verbal/written communications and presentation skills
• Detail and process-oriented, organized, resourceful and proactive
• Collaborative and positive team player
• Strong understanding and experience of social media across all platforms; China social platforms a plus
• Ability to accommodate early morning or night calls with international markets (2-3 hours/month); travel to markets (2-3 times/year)
• Strong PowerPoint skills; proficient in Outlook, Word and Excel; can work on both MAC and PC